Muhamad Raima Ananda

• Leading the development of the business from concept and renovation through to launch.
• Developing business strategy, operational systems, customer experience, and service standards.
• Managing the preparation of the physical outlet, equipment, branding, and day-to-day operational processes.
• Building the foundation for an efficient and customer-focused laundry service.

Developing a 10 machine coin laundry business, managing end-to-end business development including operational planning, pricing strategy, and market research. Collaborating with a partner on financial planning and pre-launch preparation.

• Founded and developed a fashion brand by launching 9 product articles, including apparel and accessories, managing the full cycle from product ideation to market execution
• Developed brand positioning and executed go-to-market strategies, including participation in 2 offline festival booths, to increase brand exposure and customer acquisition
• Established strategic collaborations with 2 emergi

• Led the end-to-end establishment and daily operations of a photography studio business, managing multi-functional roles including administration, customer service, and on-site operations to ensure smooth business execution
• Designed and implemented service packages in collaboration with Andara Dress, particularly for pre-wedding offerings, contributing to revenue generation and improved service

• Coordinated event execution from vendor management to on-site operations
• Ensured smooth delivery of events through cross-team collaboration

• Generated revenue streams to support organizational programs through product sales and promotional initiatives
• Secured sponsorships for a major event, including partnerships with well-known brands (e.g., Toyota dealer)

• Spearheaded the development of the brand’s TikTok and Instagram presence from scratch, building the account into an active customer acquisition channel through consistent and trend-driven content strategy
• Conceptualized and produced short-form video content aligned with audience preferences and platform trends, resulting in multiple viral videos achieving 100,000+ views and significantly incre

• Co-founded and operated a small-scale FMCG business focusing on egg distribution, handling branding, sales execution, and partnership development
• Conducted direct selling and established partnerships with local warungs to expand distribution channels and market reach
• Achieved sales of 10 crates within one month, demonstrating strong initial market validation and effective customer acquisitio

Grade: 3.58 / 4.00

Activities and societies: Final Project: BUSINESS MODEL CREATION: EARTHY GENOVA MAKERS STUDIO; Publication: ENTREPRENEURIAL INTENTIONS AMONG INDONESIAN STUDENTS: THE ROLE OF EDUCATION, SKILLS, AI, AND SOCIAL SUPPORT

Pursuing a Master of Management with a GPA of 3.58/4.00, focusing on business model creation and entrepreneurial research.