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Tifani Manalu

@tifanimanalu

Assistant Area Sales Manager at Unilever who expanded outlet coverage and achieved top sales growth in Bogor.

At Unilever, I handled distributor operations and sales execution across Bogor, supporting a monthly business of approximately IDR 12 billion. I added more than 300 outlets in Q1 2026 and achieved the top sales growth in the Bogor Area in 2026.

Earlier at Unilever, I expanded outlet coverage and supported NPD distribution in Purwokerto. My experience also includes marketing campaigns at Leaderonomics and account management at Kolaborasi Creative, where I worked on digital campaigns and a Cupable Coffee re-opening event.

Experience

Work history, roles, and key accomplishments

Assistant Area Sales Manager

Unilever

Oct 2025 - Sep 2026 (11 months)

Managed 2 partner distributors in Bogor territory, overseeing end-to-end sales execution, distribution coverage, and stock control for a monthly business of approximately IDR 12 billion. Achieved top 1 growth in sales (+73% vs SP total territory) in Bogor Area 2026.

Sales Strategy Distributor Management Territory Management Trade Marketing Distribution Stock Control Cross Functional Collaboration Coverage Expansion Push Distribution NPD Execution

UFRESH Trainee

Unilever

Oct 2022 - Sep 2023 (11 months)

Led and developed Unilever's distribution partner to enhance profitability and accelerate sales growth. Identified and executed opportunities to improve coverage, distribution, merchandising, and in-store activation.

Sales Distribution Merchandising Territory Management Cross Functional Collaboration Sales Strategy

Marketing

Leaderonomics

Nov 2021 - Jun 2022 (7 months)

Created campaign strategies and social media marketing content. Developed email drip campaigns and supported marketing for each business unit.

Marketing Strategy Social Media Marketing Email Marketing Campaign Management

Respective Project Owner

Leaderonomics

Jun 2021 - Sep 2021 (3 months)

Conducted research on B2C Necole for the Indonesian market and curated content for a women empowerment community. Developed strategic plans for a global event and secured partners and KOLs, resulting in 250+ participants.

Research Content Curation Strategic Planning Event Management Partnership Development KOL Management

Account Executive

Kolaborasi Creative

Feb 2021 - Jun 2021 (4 months)

Managed a rebranding event for Cupable Coffee, attracting 80 guests and generating 46 Instagram posts in a day. Created Instagram campaigns and ads, achieving 10,000+ reach in a week.

Account Management Event Management Social Media Marketing Instagram Advertising Content Planning

Education

Degrees, certifications, and relevant coursework

Atma Jaya Yogyakarta University

Bachelor of Communication Science, Communication Science

2018 - 2022

Grade: 3.75/4.00

Activities and societies: 1st Place PRAKASITA Public Relations Competition - UPNV Yogyakarta 2021; Assistant Lecturer for Mrs. Desideria Cempaka Wijaya Murti, S.Sos., M.A., Ph.D. from January 2021; Verbal Commendation on SOMUN FPCI Chapter UPN Veteran Jawa Timur 2020; Awardee of PPA Scholarship Program from Kemenristek Dikti 2019.

Bachelor of Communication Science with a GPA of 3.75/4.00. Awarded the PPA Scholarship from the Ministry of Research, Technology and Higher Education in 2019.