Open to opportunities

Shahid Baig

@shahidbaig1

Message

I drive high-intent content, SEO, and growth marketing that turns traffic into pipeline.

India

Message

What I'm looking for

I’m looking for a growth-focused marketing role where I can own high-intent content, SEO/SEM, and pipeline outcomes—using data, experimentation, and strong positioning to scale measurable demand.

I’m a Content Marketing Manager who blends product marketing with performance discipline to create demand from high-intent signals. I enjoy turning ambiguous audience questions into landing pages, messaging, and channel strategies that can be measured end-to-end.

At HighRadius, I’ve built conversion-focused pages and aligned ad messaging with intent, improving conversion rate from 1.5% to 1.76% and CTR to 3.5%. I optimized Google Search campaigns to cut Cost per Acquisition from $1,100 to $854 (~22% decrease), and I delivered 100% of absolute lead targets by developing MOFU/BOFU assets and sharpening product positioning for EMEA and NA mid-market and enterprise audiences.

I also lead organic growth work—driving 200%+ website traffic, 120% growth in resource downloads, and an 80% rise in demo requests—plus Generative Engine Optimization to align content with LLM search behavior (~60% visibility across high-intent AI prompts). Earlier, I ran large-scale acquisition and GTM initiatives at Razorpay and built multi-channel marketing and content operations through Collegedunia and freelancing, with a consistent focus on experimentation, clarity, and results.

Experience

Work history, roles, and key accomplishments

Current

Manager - Content Marketing

Current

HighRadius

Jul 2024 - Present (1 year 9 months)

Created conversion-focused landing pages and aligned ad messaging to high-intent queries, improving CVR from 1.5% to 1.76% and CTR to 3.5%. Reduced CPA from $1,100 to $854 (~22%) and delivered 100% of absolute lead targets by leading MOFU/BOFU content and GEO/Top-SERP initiatives.

GA4 Google Ads Conversion Rate Optimization SEO Generative Engine Optimization (GEO)Lead Generation Marketing Analytics Content Marketing

Assistant Manager Marketing

Razorpay

Feb 2023 - Jun 2024 (1 year 4 months)

Managed Razorpay POS Google/Meta campaigns with INR 15L+ monthly budget, increasing Google CTR by 30% and reducing CPL by 10%. Built the POS monthly newsletter (45% open rate, 60% CTR), grew LinkedIn engagement and followers, and developed product marketing collateral and GTM messaging for launches and events.

Google Ads Meta Ads CTR Optimization Email Marketing Product Marketing GTM

Assistant Manager (Marketing)

The WorldGrad

Mar 2022 - Nov 2022 (8 months)

Led cross-region digital campaigns (India, SEA, UAE) with ₹6–8L monthly ad spend, improving landing page CVR from 2.5% to 4.2%. Executed remarketing that re-engaged 30% of cold leads and drove measurable conversions while expanding brand and performance content across channels.

Remarketing Landing Page Optimization Lead Generation Copywriting Brand Marketing Audience Targeting

Freelance Digital Marketing

Statiq

Mar 2021 - Feb 2022 (11 months)

Optimized Google and Meta ad campaigns for app installs and EV charger usage, achieving 28% higher CTR through localized geo-targeting and creative-first testing. Generated thought-leadership content and managed social calendars and content calendars for ATL/BTL campaigns.

Google Ads Meta Ads CTR Optimization Geo Targeting Creative Testing Social Media Management Thought Leadership

Freelance Marketing (Campaigns)

Expertrons

Mar 2021 - Feb 2022 (11 months)

Generated 150+ paid-ad leads and 100+ organic leads for the “Career Catalyst” campaign. Built multi-platform marketing strategies across Instagram, Facebook, Pinterest, LinkedIn, Quora, and YouTube to increase visibility and engagement.

Lead Generation Paid Advertising Campaign Strategy Content Marketing Audience Engagement

Senior Executive - Content Ops

Collegedunia

Oct 2019 - Feb 2021 (1 year 4 months)

Drove 100k+ organic visits in three months for the newly launched Collegedunia News portal through targeted content marketing, SEO optimization, and topic planning. Scripted and produced video alerts for national-level exams and university admission notifications to strengthen real-time audience engagement.

Content Marketing SEO Optimization On Page SEO Video Production Audience Engagement Editorial Operations

QA Engineer - Metallurgy

Automotive Axles Limited

Jul 2016 - Sep 2019 (3 years 2 months)

Managed quality assurance for metallurgical operations, ensuring compliance with QMS, 5S, Kaizen, TQM, and OHSAS safety regulations to maintain production quality and efficiency.

Quality Assurance (QA)Metallurgical Operations Safety Compliance Process Improvement