Open to opportunities

Arjun P Kumar

@arjunpkumar

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B2B SaaS Content Strategist | Driving Pipeline & Brand Through Full-Funnel Content

India

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What I'm looking for

Looking to lead content strategy where content is seen as a growth driver. Seeking roles where I can own the content lifecycle, work cross-functionally with product and growth teams, and create content that directly influences pipeline and positioning.

B2B SaaS Content Strategist | 10 Yrs Experience | 7 Yrs in Enterprise SaaS

Turning content into a growth engine for tech brands.

🔹 Strategic Content Ownership
End-to-end lifecycle—from messaging and ideation to publishing and performance. Always aligned to GTM goals.

🔹 Deep SaaS Expertise
Experience across AI, analytics, martech, and cybersecurity. Complex tech made simple for global decision-makers.

🔹 Content That Drives Pipeline
Every asset—blogs, case studies, whitepapers, landing pages—built to support pipeline and deliver measurable outcomes.

🔹 Cross-Functional Collaboration
Works closely with product, demand gen, SEO, and sales teams to create content that serves the funnel.

🔹 Global Content Execution
Content crafted for audiences across North America, MEA, and APAC—regionally relevant, strategically consistent.

🔹 Now Adding: Technical Writing
Building capability in technical documentation to bridge product knowledge with user clarity.

Experience

Work history, roles, and key accomplishments

Manager - Content & Demand Gen

Infrascale

Nov 2024 - Apr 2025 (5 months)

Revamped content for MSP campaigns, improving lead quality and engagement
Launched LinkedIn organic program, boosting visibility and brand authority
Created high-converting assets (whitepapers, case studies, landing pages) to support demand gen
Won “Wiser Award” within 2 months for driving early campaign success

Content Strategy Content Creation SEO Analytics Branding Messaging Demand Generation Campaign Management Team Collaboration

Senior Marketing Lead

Donyati

Sep 2023 - Feb 2024 (5 months)

Creating impactful content strategies, elevating brand visibility and engagement.
Lead social media initiatives and page management
Improved dwell time by 40% with strategic content mapping and user-focused content

Social Media Management Content Strategy Leadership User Experience Team Collaboration Digital Marketing

Performance Marketing Manager

Capillary Technologies

Nov 2021 - Nov 2022 (1 year)

Led full-funnel content strategy across web, email, and paid channels.
Created landing pages, gated assets, and email journeys to boost lead quality by 30%.
Worked with Product Marketing and Paid teams to align content to ICPs. Improved ad conversions by 70%.
Built voice and style guides to reduce content mismatches by 70%.

Content Strategy SEO Email Marketing Social Media Lead Generation Data Analysis Paid Media

Digital Marketing Specialist

Amicorp Group

Nov 2019 - Oct 2021 (1 year 11 months)

Created monthly social media calendars and produced multi-format content (blogs, videos, social posts, visuals) that consistently drove 20% engagement.
Led user-generated content (UGC) and influencer projects to produce authentic product videos that enhanced brand credibility.
Partnered with ads team on landing pages, gated assets, & creatives, supporting 50% revenue growth in the Africa market.

Content Strategy Social Media Content Production Digital Marketing Campaign Management Analytics Shopify

Sr Analyst, Digital Marketing

Antuit

Jun 2019 - Oct 2019 (4 months)

Deep-dive analysis to highlight ROI of the client's digital marketing campaigns and suggest data-backed improvements.

Data Analysis ROI Analysis Marketing Analytics

Digital Marketing Specialist

Manthan Analytics

Aug 2017 - May 2019 (1 year 9 months)

Played a key role in the core marketing team managing the full content lifecycle that contributed to influencing a $1M+ sales pipeline.
Led a website revamp with an agency to improve user experience and boost engagement.
Worked with leadership to create technical content and corporate videos for brand awareness.

Content Production B2B SaaS Marketing Content Lifecycle Content Delivery Content Alignment B2B Product Marketing Thought Leadership Marketing Campaign Execution Email Campaign Execution Cross Functional Collaboration Content Creation Content Marketing Content Strategy Video Production

Digital Marketing Analyst

Crosspollen Brand Agency

Aug 2015 - Dec 2016 (1 year 4 months)

Planned and delivered content strategies for B2B and B2C brands.
Grew a B2B manufacturing blog from 0 to 10K+ monthly visits using SEO-led content.
Increased a client’s Facebook following from 600 to 8K through consistent, high-performing content.