Looking to lead content strategy where content is seen as a growth driver. Seeking roles where I can own the content lifecycle, work cross-functionally with product and growth teams, and create content that directly influences pipeline and positioning.
Arjun P Kumar
@arjunpkumar
B2B SaaS Content Strategist | Driving Pipeline & Brand Through Full-Funnel Content
What I'm looking for
B2B SaaS Content Strategist | 10 Yrs Experience | 7 Yrs in Enterprise SaaS
Turning content into a growth engine for tech brands.
🔹 Strategic Content Ownership
End-to-end lifecycle—from messaging and ideation to publishing and performance. Always aligned to GTM goals.
🔹 Deep SaaS Expertise
Experience across AI, analytics, martech, and cybersecurity. Complex tech made simple for global decision-makers.
🔹 Content That Drives Pipeline
Every asset—blogs, case studies, whitepapers, landing pages—built to support pipeline and deliver measurable outcomes.
🔹 Cross-Functional Collaboration
Works closely with product, demand gen, SEO, and sales teams to create content that serves the funnel.
🔹 Global Content Execution
Content crafted for audiences across North America, MEA, and APAC—regionally relevant, strategically consistent.
🔹 Now Adding: Technical Writing
Building capability in technical documentation to bridge product knowledge with user clarity.
Experience
Work history, roles, and key accomplishments
Manager - Content & Demand Gen
Infrascale
Nov 2024 - Apr 2025 (5 months)
Revamped content for MSP campaigns, improving lead quality and engagement
Launched LinkedIn organic program, boosting visibility and brand authority
Created high-converting assets (whitepapers, case studies, landing pages) to support demand gen
Won “Wiser Award” within 2 months for driving early campaign success
Senior Marketing Lead
Donyati
Sep 2023 - Feb 2024 (5 months)
Creating impactful content strategies, elevating brand visibility and engagement.
Lead social media initiatives and page management
Improved dwell time by 40% with strategic content mapping and user-focused content
Performance Marketing Manager
Capillary Technologies
Nov 2021 - Nov 2022 (1 year)
Led full-funnel content strategy across web, email, and paid channels.
Created landing pages, gated assets, and email journeys to boost lead quality by 30%.
Worked with Product Marketing and Paid teams to align content to ICPs. Improved ad conversions by 70%.
Built voice and style guides to reduce content mismatches by 70%.
Digital Marketing Specialist
Amicorp Group
Nov 2019 - Oct 2021 (1 year 11 months)
Created monthly social media calendars and produced multi-format content (blogs, videos, social posts, visuals) that consistently drove 20% engagement.
Led user-generated content (UGC) and influencer projects to produce authentic product videos that enhanced brand credibility.
Partnered with ads team on landing pages, gated assets, & creatives, supporting 50% revenue growth in the Africa market.
Sr Analyst, Digital Marketing
Antuit
Jun 2019 - Oct 2019 (4 months)
Deep-dive analysis to highlight ROI of the client's digital marketing campaigns and suggest data-backed improvements.
Digital Marketing Specialist
Manthan Analytics
Aug 2017 - May 2019 (1 year 9 months)
Played a key role in the core marketing team managing the full content lifecycle that contributed to influencing a $1M+ sales pipeline.
Led a website revamp with an agency to improve user experience and boost engagement.
Worked with leadership to create technical content and corporate videos for brand awareness.
Digital Marketing Analyst
Crosspollen Brand Agency
Aug 2015 - Dec 2016 (1 year 4 months)
Planned and delivered content strategies for B2B and B2C brands.
Grew a B2B manufacturing blog from 0 to 10K+ monthly visits using SEO-led content.
Increased a client’s Facebook following from 600 to 8K through consistent, high-performing content.
Education
Degrees, certifications, and relevant coursework
Web Marketing Academy
Certification Course, Digital Marketing
2015 - 2015
Completed a certification course in Digital Marketing, focusing on various aspects of online marketing strategies and techniques.
Visvesvaraya Technological University
Bachelor of Engineering, Computer Science
2010 - 2014
Earned a Bachelor of Engineering in Computer Science, gaining foundational knowledge in computer systems, programming, and software development.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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