Arjun P KumarAK
Open to opportunities

Arjun P Kumar

@arjunpkumar

B2B SaaS Content Strategist | Driving Pipeline & Brand Through Full-Funnel Content

India
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What I'm looking for

Looking to lead content strategy where content is seen as a growth driver. Seeking roles where I can own the content lifecycle, work cross-functionally with product and growth teams, and create content that directly influences pipeline and positioning.

B2B SaaS Content Strategist | 10 Yrs Experience | 7 Yrs in Enterprise SaaS

Turning content into a growth engine for tech brands.

🔹 Strategic Content Ownership
End-to-end lifecycle—from messaging and ideation to publishing and performance. Always aligned to GTM goals.

🔹 Deep SaaS Expertise
Experience across AI, analytics, martech, and cybersecurity. Complex tech made simple for global decision-makers.

🔹 Content That Drives Pipeline
Every asset—blogs, case studies, whitepapers, landing pages—built to support pipeline and deliver measurable outcomes.

🔹 Cross-Functional Collaboration
Works closely with product, demand gen, SEO, and sales teams to create content that serves the funnel.

🔹 Global Content Execution
Content crafted for audiences across North America, MEA, and APAC—regionally relevant, strategically consistent.

🔹 Now Adding: Technical Writing
Building capability in technical documentation to bridge product knowledge with user clarity.

Experience

Work history, roles, and key accomplishments

IN

Manager - Content & Demand Gen

Infrascale

Nov 2024 - Apr 2025 (5 months)

Revamped content for MSP campaigns, improving lead quality and engagement
Launched LinkedIn organic program, boosting visibility and brand authority
Created high-converting assets (whitepapers, case studies, landing pages) to support demand gen
Won “Wiser Award” within 2 months for driving early campaign success

CT

Performance Marketing Manager

Capillary Technologies

Nov 2021 - Nov 2022 (1 year)

Led full-funnel content strategy across web, email, and paid channels.
Created landing pages, gated assets, and email journeys to boost lead quality by 30%.
Worked with Product Marketing and Paid teams to align content to ICPs. Improved ad conversions by 70%.
Built voice and style guides to reduce content mismatches by 70%.

AG

Digital Marketing Specialist

Amicorp Group

Nov 2019 - Oct 2021 (1 year 11 months)

Created monthly social media calendars and produced multi-format content (blogs, videos, social posts, visuals) that consistently drove 20% engagement.
Led user-generated content (UGC) and influencer projects to produce authentic product videos that enhanced brand credibility.
Partnered with ads team on landing pages, gated assets, & creatives, supporting 50% revenue growth in the Africa market.

AN

Sr Analyst, Digital Marketing

Antuit

Jun 2019 - Oct 2019 (4 months)

Deep-dive analysis to highlight ROI of the client's digital marketing campaigns and suggest data-backed improvements.

MA

Digital Marketing Specialist

Manthan Analytics

Aug 2017 - May 2019 (1 year 9 months)

Played a key role in the core marketing team managing the full content lifecycle that contributed to influencing a $1M+ sales pipeline.
Led a website revamp with an agency to improve user experience and boost engagement.
Worked with leadership to create technical content and corporate videos for brand awareness.

Education

Degrees, certifications, and relevant coursework

WA

Web Marketing Academy

Certification Course, Digital Marketing

2015 - 2015

Completed a certification course in Digital Marketing, focusing on various aspects of online marketing strategies and techniques.

VU

Visvesvaraya Technological University

Bachelor of Engineering, Computer Science

2010 - 2014

Earned a Bachelor of Engineering in Computer Science, gaining foundational knowledge in computer systems, programming, and software development.

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