Looking for a job

Arjun P Kumar

@arjunpkumar

Message

Tech Marketer | Leading Marketing That Fuels Pipeline & Brand Influence

India

Message

What I'm looking for

I’m looking for a role where I can take on senior marketing responsibilities-owning integrated campaigns, building scalable programs, and collaborating closely with product, sales, and revenue teams. I bring a proven track record of creating high-impact, measurable campaigns and am now ready to contribute at a more strategic level while still staying hands-on with execution.

Tech marketer with 7+ years of experience leading full-funnel marketing across content, campaigns, and GTM execution for B2B SaaS and technology companies.

I specialize in building marketing programs that directly fuel pipeline and elevate brand influence. From BOFU campaign strategy and sales-aligned content to attribution fixes and nurture workflows— I’ve led initiatives that deliver measurable impact.

My approach blends creative execution with a sharp focus on growth metrics. I work cross-functionally with sales, PMMs, and product teams to ensure marketing isn't just active—but effective.

Currently looking to lead high-impact marketing efforts where performance, positioning, and pipeline come together to drive business growth.

Experience

Work history, roles, and key accomplishments

Manager - Content & Demand Gen

Infrascale

Nov 2024 - Apr 2025 (5 months)

Revamped content for MSP campaigns, improving lead quality and engagement
Launched LinkedIn organic program, boosting visibility and brand authority
Created high-converting assets (whitepapers, case studies, landing pages) to support demand gen
Won “Wiser Award” within 2 months for driving early campaign success

Content Strategy Content Creation SEO Analytics Branding Messaging Demand Generation Campaign Management Team Collaboration

Senior Marketing Lead

Donyati

Sep 2023 - Feb 2024 (5 months)

Creating impactful content strategies, elevating brand visibility and engagement.
Lead social media initiatives and page management
Improved dwell time by 40% with strategic content mapping and user-focused content

Social Media Management Content Strategy Leadership User Experience Team Collaboration Digital Marketing

Performance Marketing Manager

Capillary Technologies

Nov 2021 - Nov 2022 (1 year)

Led full-funnel content strategy across web, email, and paid channels.
Created landing pages, gated assets, and email journeys to boost lead quality by 30%.
Worked with Product Marketing and Paid teams to align content to ICPs. Improved ad conversions by 70%.
Built voice and style guides to reduce content mismatches by 70%.

Content Strategy SEO Email Marketing Social Media Lead Generation Data Analysis Paid Media

Digital Marketing Specialist

Amicorp Group

Nov 2019 - Oct 2021 (1 year 11 months)

Created monthly social media calendars and produced multi-format content (blogs, videos, social posts, visuals) that consistently drove 20% engagement.
Led user-generated content (UGC) and influencer projects to produce authentic product videos that enhanced brand credibility.
Partnered with ads team on landing pages, gated assets, & creatives, supporting 50% revenue growth in the Africa market.

Content Strategy Social Media Content Production Digital Marketing Campaign Management Analytics Shopify

Sr Analyst, Digital Marketing

Antuit

Jun 2019 - Oct 2019 (4 months)

Deep-dive analysis to highlight ROI of the client's digital marketing campaigns and suggest data-backed improvements.

Data Analysis ROI Analysis Marketing Analytics

Digital Marketing Specialist

Manthan Analytics

Aug 2017 - May 2019 (1 year 9 months)

Played a key role in the core marketing team managing the full content lifecycle that contributed to influencing a $1M+ sales pipeline.
Led a website revamp with an agency to improve user experience and boost engagement.
Worked with leadership to create technical content and corporate videos for brand awareness.

Content Production B2B SaaS Marketing Content Lifecycle Content Delivery Content Alignment B2B Product Marketing Thought Leadership Marketing Campaign Execution Email Campaign Execution Cross Functional Collaboration Content Creation Content Marketing Content Strategy Video Production

Digital Marketing Analyst

Crosspollen Brand Agency

Aug 2015 - Dec 2016 (1 year 4 months)

Planned and delivered content strategies for B2B and B2C brands.
Grew a B2B manufacturing blog from 0 to 10K+ monthly visits using SEO-led content.
Increased a client’s Facebook following from 600 to 8K through consistent, high-performing content.