Purbita Mitra

Led SEO, content marketing and WordPress optimisation; managed Google Ads, Microsoft Clarity, Bing Webmaster Tools and SEO/SEM reporting. Conducted keyword/competitor research, created long-form content, used LinkedIn Sales Navigator for prospect segmentation, and leveraged AI, social media and email marketing for lead generation.

Used Google Search Console, Google Analytics and Microsoft Clarity to identify high-impact keywords; conducted competitor research using SEMrush, Similarweb, SpyFu and Ubersuggest. Developed structured-snippet FAQs, optimised on-page SEO and meta data, used ChatGPT/Gemini in content workflows, and designed Canva blog-featured images to improve search visibility and engagement.

Coordinated a 4-member creative team to deliver social media videos, stories, Facebook Ads, carousels, grids and thumbnails under tight deadlines, including copy, storyboards and captions. Drafted website UI/UX layouts, completed on-page SEO and created keyword-optimised website content while coordinating closely with designers.

Managed WordPress and SEO content across Women’s Wellness, Male Infertility, Pregnancy and Menopause; optimised meta titles/descriptions and implemented Meta Pixel, Twitter Tag, LinkedIn Insight Tag, Google Tag, Microsoft Clarity and Pinterest Tag. Researched healthcare data, proofread materials for 6 brands, managed social content and coordinated agency/sales follow-ups.

Led and delegated work across an 11-member cross-functional team covering digital marketing, data entry, WordPress, HTML/Java development, Android and graphic design. Researched regional/global pharmaceutical markets, managed SEO and social media, screened candidates, coordinated with Admin/Sales/IT, reported team performance to the MD, and supported recruitment and operations.

Created and proofread B2B SaaS content for Cisco and Microsoft across email, EDM, SMS, WhatsApp, presentations and executive communications. Collaborated with clients, account managers and creative teams on content strategy, marketing collateral and campaigns; supported local SEO, Google Business Profile optimisation, proposals, client reporting and digital/offline marketing strategy.

Used SEMrush for SEO/SEM keyword, backlink, competitor and ad-copy research; optimised SEO titles, meta descriptions and on-page SEO. Conducted competitor analysis and applied relevant website improvements, while developing targeted B2B lead-generation email campaigns and supporting content marketing initiatives.

Organised an educator webinar generating 259 leads and 110 attendees; achieved 41.36% email open rate and 6.65% CTR across an 11-email campaign. Segmented email databases by experience, subject and designation; integrated Google Search Console, Google Analytics and Google Ads; conducted SEO/SEM keyword research using Keyword Planner and drafted webinar press releases.

Conducted keyword research, competitor/SWOT analysis and content planning; created editorial, social and content calendars. Wrote blogs, guest posts, landing pages, video scripts and Facebook/Google ad copy. Managed on-page & YouTube SEO, email campaigns (14.71% avg. open rate), social media across 6+ platforms, and ClickFunnels layouts using BuzzSumo and SEMrush.

I did competitor research, copywriting, blogs and made video scripts for marketing and corporate videos. I also wrote content for some of the web pages. I gained theoretical knowledge of Social media marketing, its algorithms, SEO and GoogleAds.

I did door-to-door direct sales and marketing of ICICI credit cards, handled challenging customers with a smile. I always saw to it that I was selling the way I present myself rather than the product and was hence, "The Human Commercial"

I curate content that resonates through metrics and quality.

I create high-quality content written as if written by an expert and always maintain deadlines.

I frame questions, provide detailed solutions for answers and proof-read the review assignments. The questions and solutions are for government exams like Bank PO's, Airforce, etc.

I learned a lot from my guide, I went through an advertising deal made with IRCTC regarding advertising about VSP on train surfaces. I even attended a press conference when the Union Minister of Steel visited Visakhapatnam on 23 April 2017, Sunday.

Grade: 72

Activities and societies: Completed a PG Certificate with specialization in Content and Social Media Marketing.

Postgraduate Certificate specialising in Content & Social Media Marketing, with exposure to content strategy, social media marketing, SEO, audience segmentation, digital campaign planning, Facebook Ads, Google Ads, analytics, performance measurement, brand communication and customer engagement. Completed practical, campaign-based projects for real-world brands.

Grade: 75

Activities and societies: Submitted projects based on real-life campaigns done by HPE, HCL, Zivame, The Quint, McGraw Hill Education, etc.

Includes fundamentals, measuring metrics, SEO, SMM, Facebook Ads, User nurturing, and Google Analytics.
On-hand experience in choosing the target audience, and payment method, creating ad campaigns from scratch in Facebook ads & Google Ads (Search and Display Ads)
Submitted projects based on real-life campaigns done by HPE, HCL, Zivame, The Quint, McGraw Hill Education, etc.

Grade: 3.4/5

Activities and societies: Was part of the Reporters (Journalism) Club: Strengthened skills in fact-checking, content development, interviewing, editorial judgement and media awareness, supporting careers in content marketing, copywriting, communications, publishing and digital media.

Studied English language, literature, literary analysis, critical reading and written communication, developing strong skills in creative and analytical writing, research, grammar, editing and interpretation. Built a strong foundation for content writing, copywriting, proofreading and professional communication.

Grade: 3.4/5

Activities and societies: Spent considerable time in libraries exploring books and subjects beyond the academic syllabus, driven by curiosity and an interest in continuous self-learning.

Studied human behaviour, cognitive processes, personality, motivation, emotions and interpersonal relationships, developing skills in observation, analysis, research and understanding individual differences. Built a foundation for audience analysis, consumer behaviour, communication, people management and employee engagement.

Grade: 3.4/5

Activities and societies: Spent considerable time in libraries exploring books and subjects beyond the academic syllabus, driven by curiosity and an interest in continuous self-learning.

Developed foundations in journalism, news writing, reporting, editing, research, interviewing and media communication. Built the ability to identify information, research subjects, structure narratives and communicate ideas clearly for different audiences, with skills in fact-checking, content development, editorial judgement and digital media.

Grade: A2

Activities and societies: Top marks in English and Social Studies from early on.

Completed CBSE secondary education, with an early interest in reading, writing, communication and exploring subjects beyond the prescribed academic curriculum.