MKMisba Kagad
@misbakagad
Content Marketing Manager leveraging SEO, ABM, and analytics to drive B2B growth.
IndiaWhat I'm looking for
I’m a Content Marketing Manager with 7+ years driving brand growth and audience engagement across B2B SaaS, Fintech, and Martech. I build high-performing content ecosystems that blend strategy, storytelling, and SEO to deliver measurable business impact.
In my current role, I developed and executed content marketing strategies aligned with business objectives—driving a 30% increase in website traffic and a 25% boost in lead generation. I led and mentored a team of content creators, ensuring brand consistency and quality control across multi-channel campaigns.
I’m especially effective at turning content into a growth driver: keyword research and SEO best practices that achieved a 40% increase in search engine rankings, performance tracking to optimize engagement, and ABM content strategies that increased engagement with key stakeholders by 30%. I also create thought leadership through initiatives like my weekly Coding Jag newsletter and community engagement efforts that strengthen loyalty and pipeline support.
Experience
Work history, roles, and key accomplishments
LLContent Marketing Manager
LambdaTest India Pvt Ltd
Jun 2023 - Present (2 years 10 months)
Developed content marketing strategies that increased website traffic 30% and lead generation 25%, and improved organic visibility with SEO work that raised search rankings 40%. Built and led a team of 10–12 writers, launched the Coding Jag newsletter, and created ABM assets that increased key-stakeholder engagement 30%.
Lead Content & Digital Strategist
Reliance-FYND
Jun 2022 - Jun 2023 (1 year)
Led content and digital marketing strategy for Potlee, Reliance’s fintech venture, creating SEO-optimized content and managing multi-channel campaigns to support go-to-market. Partnered with product and design to optimize landing-page and UI/UX content for conversions and used performance metrics to continuously refine strategy.
DECollaborated with a podcast team to develop engaging content by researching guests, shaping interview topics, and producing 10–12 podcast scripts weekly. Authored SEO-optimized show notes and repurposed podcasts, webinars, eBooks, and case studies into blogs to drive traffic and lead generation.
Content Strategist
Anteriad
Aug 2020 - Nov 2021 (1 year 3 months)
Partnered with US marketing to create B2B content campaigns (blogs, white papers, and summit materials) focused on ABM, sales & marketing analytics, AI, and intent data. Conducted market research and leveraged analytics to measure performance, refine strategy, and improve engagement and conversion metrics.
Digital Marketer
5thFloorMedia
Mar 2020 - Aug 2020 (5 months)
Managed multiple client digital projects across diverse US-based industries, writing SEO-optimized website and landing page content to improve conversions. Structured content architecture for new website builds and collaborated with design and development teams to ensure cohesive storytelling and brand consistency.
GELed ideation and creation of SEO-driven IELTS content, including blogs, eBooks, and exam preparation materials to attract and engage test-takers. Researched IELTS trends and question papers, compiled structured eBooks, and developed backlink and keyword-optimized articles to increase traffic and improve SEO rankings.
Education
Degrees, certifications, and relevant coursework
MSMSBTE
Diploma in Computer Engineering, Computer Engineering
2010 - 2013
Grade: 75%
Completed a Diploma in Computer Engineering (2010–2013) under MSBTE. Scored 75%.
KPES High School
High School, High School
Grade: 80%
Completed high school at KPES High School in 2010. Scored 80%.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
Interested in hiring Misba?
You can contact Misba and 90k+ other talented remote workers on Himalayas.
Message MisbaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
