Open to opportunities

Bidushi Bora

@bidushibora

Content and growth marketing leader translating SEO-led content into measurable pipeline and ROI for regulated financial services.

India

Message

What I'm looking for

I’m looking to build or scale an attribution-led growth engine—where content, SEO, and multi-channel execution connect directly to pipeline. I want to work hands-on as an AI-native operator, partnering with senior leadership on GTM and measurable outcomes.

I’m a content and growth marketing leader with 13+ years converting content into a measurable acquisition engine for regulated financial services and global B2B brands across the US, UK, UAE and India. I build full-stack, end-to-end marketing systems—strategy through production—so editorial standards, SEO-led publishing, and multi-channel execution drive acquisition.

As an Associate Vice President, Growth Marketing (Unison Direct), I’m building the marketing and content function from the ground up. I own positioning, content strategy, editorial standards, campaign planning, measurement and operating cadence, and I personally create campaign copy, LinkedIn assets, landing pages, email sequences, and sales decks while launching first campaigns.

Previously at QX Global Group, I owned content-led, 360-degree demand generation and generated 400+ MQLs at 28% conversion with 44% pipeline contribution. I delivered 85X ROI on organic content, grew site traffic 75% through SEO-optimised editorial, built HubSpot ROI dashboards, and scaled reach through events, sponsorships, and partner-led activations.

Experience

Work history, roles, and key accomplishments

Current

Associate VP, Growth Marketing

Current

Unison Direct

Feb 2026 - Present (5 months)

Built the marketing and content function from the ground up for a new global financial services brand, owning positioning, content strategy, editorial standards, and measurement/attribution. Launched the first campaigns and generated 19 MQLs within 5 months of go-live while reducing reliance on external agencies.

Content Strategy Editorial Leadership SEO Organic Growth Campaign Planning Paid Acquisition Sales Enablement Marketing Attribution Landing Pages

Senior Marketing Manager

QX Global Group

Jun 2022 - Dec 2025 (3 years 6 months)

Owned content-led, 360-degree demand generation across webinars, whitepapers, events, paid ads, and email, generating 400+ MQLs at 28% conversion and 44% pipeline contribution. Delivered 85X ROI on organic content, led flagship industry events that produced GBP 122K revenue, and built HubSpot ROI dashboards linking spend and content activity to revenue.

Demand Generation Webinars Whitepapers Event Marketing Paid Advertising Email Marketing Marketing Attribution HubSpot Podcasts Thought Leadership Product Demonstrations

Content Manager (Freelance)

Independent Consulting

Apr 2021 - Apr 2022 (1 year)

Delivered content strategy, copywriting, and editorial projects across web copy, blogs, social content, and campaign assets for client brands.

Content Strategy Copywriting Editorial production Blog Writing Social Content

Marketing Manager

Kurlon Enterprise Limited

Mar 2020 - Mar 2021 (1 year)

Scaled the brand’s digital presence using creative content and digital/BTL campaigns, improving page views by 75% and lead generation by 42%. Conceptualised and executed SEO-optimised blogs and multilingual content, ran Google/Facebook/Instagram/YouTube ad campaigns, and owned marketing communications from web copy to print/press.

SEO SEO Optimised Blogs Social Content Google Ads Facebook Ads Instagram Ads YouTube Ads Digital Marketing Lead Generation Multilingual Video Production Direct Mail Agency Management

Career Break (Caregiving)

Family Emergency

Mar 2019 - Mar 2020 (1 year)

Took a career break for caregiving due to a family emergency.

Advertising Account Manager

Amazon

Aug 2017 - Mar 2019 (1 year 7 months)

Managed and grew 160 brands through 21 agencies, scaling agency revenue from INR 25 lakh to over INR 1 crore within a year through targeted campaigns and optimization. Launched Headline Search Ads in India within 6 months of the US launch, created 25 brand stores, and ran A/B testing on display ads and landing pages to improve conversion rates.

Brand Management Agency Search Ad Headlines A B Testing Landing Page Optimization Conversion Rate Optimization CTR ACOs Performance Reviews

Account Manager, Display & Sponsored

Amazon

Jun 2016 - Aug 2017 (1 year 2 months)

Served as the single point of contact for 150 sellers, helping launch and establish display advertising for sellers on Amazon.in. Reactivated 126 inactive advertisers within 8 months and produced case studies, SOPs, and education content to improve seller retention and renewal rates.

Seller Management Display Advertising Amazon Advertising Reactivation Campaigns Case Studies SOPs Webinars Renewal Rate Optimization

Seller Support Quality Audit

Amazon

May 2012 - Jun 2016 (4 years 1 month)

Audited seller communications for 100% accuracy and led first-contact-resolution and positive-response-rate programs for FBA. Trained and mentored 6 new-hire batches with a 100% graduation rate and built SOPs, knowledge bases, and case studies.

First Contact Resolutions Positive Response Rate Programs Training SOP Development Knowledge Base