Open to opportunities

Srilakshmi Janardanan

@srilakshmijanardanan

Message

Content Marketer who likes to make brands more visible and craft stories that stick.

India

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for growth and collaboration in a dynamic team environment.

I am an experienced Content Marketing Manager with over 11 years in the industry, specializing in leading teams to develop and execute successful Go-to-Market strategies. My journey has been marked by significant achievements, including driving a 10.06% year-over-year increase in SQLs through SEO-focused content efforts, which directly contributed to a 3% rise in signed revenue at Locad India Private Limited.

Throughout my career, I have scaled content production and revamped social media strategies, resulting in substantial growth in organic traffic and brand engagement. My role at Freshworks Inc. involved developing content strategies that doubled organic traffic and enhanced brand authority through effective messaging and positioning. I am passionate about optimizing content for maximum visibility and engagement, leveraging tools like Google Analytics and Ahrefs to inform my strategies.

With a strong foundation in product marketing and UI/UX writing, I have successfully collaborated with cross-functional teams to improve user engagement and product discoverability. I am dedicated to mentoring and training team members to ensure high-quality content that aligns with business objectives, and I thrive in dynamic environments where I can contribute to innovative marketing solutions.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Manager

Current

Locad India Private Limited

Jun 2022 - Present (3 years 1 month)

Drove a 10.06% YoY increase in SQLs through SEO-focused content efforts, directly contributing to a 3% rise in signed revenue. Scaled content production by collaborating with an agency to create 200+ content pieces per month, establishing an efficient SOP covering keyword research, outline creation, and quality assurance.

SEO Content Production Keyword Research Quality Assurance Social Media Strategy Event Marketing

Integrated Marketing Specialist

Freshworks Inc

Feb 2021 - Jun 2022 (1 year 4 months)

Developed and executed content strategies for feature launches, driving organic traffic growth from 11K to 25K during my tenure. Collaborated on go-to-market collaterals for the SMB segment of Freshworks CRM, ensuring effective messaging and positioning.

Content Strategy Go To Market Google Analytics Ahrefs Google Search Console Social Media Management Link Building SEO Optimization

Content Marketing Specialist

FULL Creative

Aug 2014 - Jan 2021 (6 years 5 months)

Product marketing generalist with experience in website rebranding and building a help section from scratch to simplify feature adoption and maximize product usage. Drove a 250% increase in website traffic by developing 15+ integration pages, 20+ feature pages, and multiple demand generation and blog posts, improving product discoverability and lead generation.

Product Marketing Customer Communications

Technical Screener

Scientific Publishing Services

Sep 2013 - Jul 2014 (10 months)

Conducted language and technical quality checks for journal submissions, ensuring clarity, coherence, and adherence to publication standards. Guided authors through the submission process, providing detailed feedback to enhance content quality and align with journal expectations.

Communication

Education

Degrees, certifications, and relevant coursework

Kings Engineering College

B.E (Computer Science Engineering), Computer Science Engineering

Studied Computer Science Engineering at Kings Engineering College, Chennai. The curriculum covered fundamental concepts and practical applications in the field.