Aanchal User

• Managed multi-channel paid acquisition campaigns across Meta and Google focused on healthcare lead generation
• Improved lead quality and reduced CPL through funnel optimization, audience refinement, and creative testing
• Built AI-assisted email workflows and GoHighLevel automations to improve lead nurturing and conversion

‣   Managed paid media for 2 brands across Google & Meta at $20K+/mo spend — owning setup, optimization, budget pacing, and reporting.
‣   Drove a 300% lift in conversions at 4–7x average ROAS via funnel-KPI dashboards (GA4, Looker) and continuous optimization.
‣   Led campaign planning with content and strategy teams; ran kickoffs, status check-ins, and reporting cadences to keep work on time and

An emerging retail startup with a solid foundation and good products. I helped them achieve sales from the google platform to 15lakhs to help them reach a funding target.

I help aspirational digital marketers learn and apply the concepts of search engine marketing. My focus is to prepare them for this dynamic industry and generate interest in this astounding format of digital marketing. Also, being a faculty helps me to stay on top of my knowledge and skills and pushes me to update them regularly. It invariably helps me in work.

Worked as Brand Manager at Zishta.

Worked as Lead Generation Specialist at R Nail Lounge.

Worked as Head Of Marketing at Fresh2Cook.

An outstanding startup venture with a visionary core team, I'm honored to be associated with Aretove and handle their digital branding. The company is growing rapidly and I ensure to contribute as much as possible constructively towards its growth. Rejoined to the organisation in September2023 to help them setup a team on freelance basis.

Worked as Content strategist, editor, writer at Content4brands.

Worked as Freelance Content Manager at Rayna Tours & Travels.

I assist the team with specialised social media content, blogs, and case studies.

Designing the entire social and digital media strategy for product promotion to drive sales and growth. I manage their e-commerce platform, social media pages, and contribute my share in driving the brand towards its vision.

I'm a strategic consultant for their social media and assist them in positioning their brand in the best possible way.

An amazing startup with extensive expansion plans and a visionary core team. Honored to be associated to assist them with their digital expansion.

Engaged with designing content structure and descriptions for the product range.

Content Consultant

Worked as Sr. Content Writer at E2M Solutions Pvt Ltd..

Happy to be associated with a likeminded team of professionals who share a vision of transforming business through intelligent Digital marketing. I contribute towards the creation of content that further fuels the growth.

I was part of a focused team of motivated individuals and contribute by providing a content platform to their exceptional ideas. Looked after their Social Media and digital marketing content, it has been a delightful journey.

A short project on providing informative descriptions across various areas including health, history, relationship, sports, and more.

Worked as Freelance Content Writer at Logicserve.

Managed a team of 7 content writers for designing the content for the sister concern Goodlife.com and later worked with the marketing vertical as a copywriter and looked after all the marketing content for firstcry.com

Product descriptions and article writing

Product Descriptions

Article writing

Pursued an MBA with a focus on Marketing and Human Resource.

MBA

B.Com