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Jyoti Vashisth

@jyotivashisth

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Marketing Generalist with 7+ years of driving growth for brands.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and growth, where I can leverage my marketing expertise to drive impactful results.

As a Marketing Generalist with over 7 years of experience, I have successfully driven growth for SaaS, e-commerce, and wellness brands. My expertise lies in developing go-to-market strategies, optimizing user acquisition funnels, and enhancing social media brand visibility. I have a proven track record of leading initiatives that significantly improve product adoption and revenue generation.

In my recent role as Product Marketing Manager at NitroCommerce, I spearheaded joint go-to-market initiatives and created over 15 sales enablement assets, resulting in an 18% increase in proposal win rates. My previous experience at DotPe involved curating over 200 email campaigns that generated substantial revenue and qualified leads. I am passionate about leveraging data-driven insights to craft compelling marketing strategies that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

Product Marketing Manager

NitroCommerce

Jul 2024 - Oct 2024 (3 months)

Led go-to-market initiatives and developed targeted email onboarding sequences, enhancing product adoption. Created sales enablement assets that increased proposal win rates and executed product showcase webinars, driving significant lead generation.

GTM Strategy Email Marketing Sales Enablement Product Launch Market Research Customer Acquisition SaaS Marketing

Assistant Manager - Content Marketing

DotPe

Apr 2023 - Apr 2024 (1 year)

Curated email campaigns that generated substantial revenue and launched targeted campaigns that resulted in a significant number of qualified leads. Produced engaging product launch videos and created messaging templates to enhance merchant engagement.

Email Campaigns Lead Generation Video Production Content Creation Digital Marketing Revenue Customer Engagement SaaS Marketing Social Media Marketing

Web Content Manager

FrozenBottle

Nov 2022 - Oct 2023 (11 months)

Managed web content to enhance user engagement and brand visibility. Developed strategies to improve online presence and customer interaction through effective content management.

Web Content Management SEO User Engagement Content Strategy Digital Marketing Analytics Social Media

Senior Content Lead

Curelink

Oct 2022 - Apr 2023 (6 months)

Achieved significant improvements in conversion rates through lead nurturing campaigns and optimized landing pages. Grew the company's LinkedIn following dramatically and enhanced engagement through creative content strategies.

Content Strategy Conversion Rate Optimization Social Media Management Copywriting Campaign Management Analytics

Senior Analyst - Content

SKOPE Business Consulting

Feb 2021 - Jul 2022 (1 year 5 months)

Managed marketing strategies for multiple brands, driving significant media coverage and inbound contracts. Developed community-building strategies and executed social media campaigns to promote products effectively.

Marketing Strategy Content Creation Marketing Campaigns Community Building Media Relations Brand Management Digital Marketing Business Consulting Campaign Execution

Creative Copywriter

Totality Corporation

Nov 2019 - Jul 2020 (8 months)

Crafted compelling copy for various marketing materials, enhancing brand messaging and customer engagement. Collaborated with teams to ensure alignment with overall marketing strategies.

Copywriting Messaging Strategy Collaboration Content Creation Creative Writing Digital Marketing SEO Social Media

Content Writer

Enhance Business Solutions

Apr 2019 - Oct 2019 (6 months)

Developed engaging content for various platforms, contributing to brand awareness and customer engagement. Assisted in content strategy and execution for marketing campaigns.

Content Writing Brand Awareness Marketing Campaigns Digital Marketing SEO Social Media Research Copywriting

Content Associate

Foodpanda

Feb 2018 - Mar 2019 (1 year 1 month)

Supported content creation and management for marketing initiatives, enhancing customer engagement and brand visibility. Collaborated with teams to align content with marketing goals.

Content Management Customer Engagement Collaboration Digital Marketing Research Copywriting SEO Social Media

PR & Content Marketing Intern

PolicyBazaar

Sep 2017 - Nov 2017 (2 months)

Assisted in PR and content marketing efforts, contributing to brand awareness and customer outreach. Engaged in various projects to enhance marketing strategies.