Nirvana Guha
@nirvanaguha
Growth-focused product marketer with 10+ years of experience.
What I'm looking for
I'm a seasoned product marketer with over a decade of experience in scaling SaaS products, particularly those under $1M ARR. My expertise lies in product-led growth strategies, user research, and executing go-to-market plans that drive significant revenue growth. At PushEngage, I successfully drove a 70% year-over-year increase in organic sales by aligning content with product activation points, showcasing my ability to connect marketing efforts with tangible results.
Throughout my career, I have launched and positioned multiple features, including WooCommerce push notifications, which led to a sustained increase in plugin installs. My focus on improving free-to-paid conversion rates has resulted in a remarkable 110% increase in paid signups through education-based marketing and personalized lifecycle campaigns. I pride myself on my ability to reduce churn by 30% by creating high-value sales collateral that resonates with product usage patterns, ultimately enhancing customer retention and satisfaction.
Experience
Work history, roles, and key accomplishments
Product Marketer
PushEngage (Awesome Motive)
Jan 2021 - Present (4 years 6 months)
Drove a 70% YoY increase in organic sales by aligning content with product activation points. Launched and positioned multiple features, including WooCommerce push notifications, leading to a sustained lift in plugin installs.
Content Specialist
BlogVault
Jan 2020 - Dec 2021 (1 year 11 months)
Raised plugin installations from blog posts by 5% month-on-month. Created email autoresponders with 50%+ open rates and optimized content to lift SEO traffic by 25% in a year.
Content Strategist & Course Creator
Succ33d Academy
Jan 2019 - Dec 2020 (1 year 11 months)
Created 18 digital marketing courses along with class plans and grew students from 0 to 100 in 3 months. Crafted the content marketing strategy from scratch.
Content Writer
Freelance
Jan 2014 - Dec 2019 (5 years 11 months)
Created multiple types of content for over 50 clients, demonstrating versatility in content creation. Developed strong client relationships and managed diverse content projects.
Client Servicing Manager
UrsDigitally
Jan 2019 - Dec 2019 (11 months)
Managed a marketing team of 8 and planned and executed content calendars for 15+ clients. Boosted client retention and average client spending by 1.5x.
Education
Degrees, certifications, and relevant coursework
Calcutta University
Bachelors in Mathematics, Mathematics
Studied foundational concepts in mathematics at Calcutta University. Gained a comprehensive understanding of various mathematical principles and their applications.
DIGITALMARKETER
Conversion Funnel Mastery, Marketing
Completed a specialized program in Conversion Funnel Mastery at DigitalMarketer. Focused on strategies and tactics for optimizing conversion funnels to improve marketing performance.
Availability
Location
Authorized to work in
Job categories
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