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Nirvana Guha

@nirvanaguha

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Growth-focused product marketer with 10+ years of experience.

India

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What I'm looking for

I'm looking for a dynamic role where I can leverage my marketing expertise to drive growth and innovation in a collaborative environment.

I'm a seasoned product marketer with over a decade of experience in scaling SaaS products, particularly those under $1M ARR. My expertise lies in product-led growth strategies, user research, and executing go-to-market plans that drive significant revenue growth. At PushEngage, I successfully drove a 70% year-over-year increase in organic sales by aligning content with product activation points, showcasing my ability to connect marketing efforts with tangible results.

Throughout my career, I have launched and positioned multiple features, including WooCommerce push notifications, which led to a sustained increase in plugin installs. My focus on improving free-to-paid conversion rates has resulted in a remarkable 110% increase in paid signups through education-based marketing and personalized lifecycle campaigns. I pride myself on my ability to reduce churn by 30% by creating high-value sales collateral that resonates with product usage patterns, ultimately enhancing customer retention and satisfaction.

Experience

Work history, roles, and key accomplishments

Current

Product Marketer

Current

PushEngage (Awesome Motive)

Jan 2021 - Present (4 years 6 months)

Drove a 70% YoY increase in organic sales by aligning content with product activation points. Launched and positioned multiple features, including WooCommerce push notifications, leading to a sustained lift in plugin installs.

Product Positioning Messaging Strategy Lifecycle Marketing Conversion Copywriting Campaign Strategy

Content Specialist

BlogVault

Jan 2020 - Dec 2021 (1 year 11 months)

Raised plugin installations from blog posts by 5% month-on-month. Created email autoresponders with 50%+ open rates and optimized content to lift SEO traffic by 25% in a year.

Content Strategy SEO Email Marketing Traffic Generation

Content Strategist & Course Creator

Succ33d Academy

Jan 2019 - Dec 2020 (1 year 11 months)

Created 18 digital marketing courses along with class plans and grew students from 0 to 100 in 3 months. Crafted the content marketing strategy from scratch.

Content Strategy Digital Marketing Content Marketing Curriculum Development

Content Writer

Freelance

Jan 2014 - Dec 2019 (5 years 11 months)

Created multiple types of content for over 50 clients, demonstrating versatility in content creation. Developed strong client relationships and managed diverse content projects.

Content Writing Copywriting Client Management Content Creation

Client Servicing Manager

UrsDigitally

Jan 2019 - Dec 2019 (11 months)

Managed a marketing team of 8 and planned and executed content calendars for 15+ clients. Boosted client retention and average client spending by 1.5x.

Client Servicing Team Management Marketing Calendar Marketing Strategy Account Management

Education

Degrees, certifications, and relevant coursework

Calcutta University

Bachelors in Mathematics, Mathematics

Studied foundational concepts in mathematics at Calcutta University. Gained a comprehensive understanding of various mathematical principles and their applications.

DIGITALMARKETER

Conversion Funnel Mastery, Marketing

Completed a specialized program in Conversion Funnel Mastery at DigitalMarketer. Focused on strategies and tactics for optimizing conversion funnels to improve marketing performance.