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Nirvana Guha

@nirvanaguha

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Growth-focused product marketer with 10+ years of experience.

India

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What I'm looking for

I'm looking for a dynamic role where I can leverage my marketing expertise to drive growth and innovation in a collaborative environment.

I'm a seasoned product marketer with over a decade of experience in scaling SaaS products, particularly those under $1M ARR. My expertise lies in product-led growth strategies, user research, and executing go-to-market plans that drive significant revenue growth. At PushEngage, I successfully drove a 70% year-over-year increase in organic sales by aligning content with product activation points, showcasing my ability to connect marketing efforts with tangible results.

Throughout my career, I have launched and positioned multiple features, including WooCommerce push notifications, which led to a sustained increase in plugin installs. My focus on improving free-to-paid conversion rates has resulted in a remarkable 110% increase in paid signups through education-based marketing and personalized lifecycle campaigns. I pride myself on my ability to reduce churn by 30% by creating high-value sales collateral that resonates with product usage patterns, ultimately enhancing customer retention and satisfaction.