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HS@hashirsiddiqui
Product Marketing Manager with 4+ years of GTM strategy and successful product launches.
IndiaA marketing professional with 4+ years of experience translating customer insights into impactful product positioning, messaging, and go-to-market strategies. Skilled in SEO-driven content, demand generation, brand awareness, and advocacy marketing. Experienced in collaborating with product and sales teams to refine value propositions, execute product launches, and support sales enablement. Generated $1.2 M sales with a new product launch in 2024.
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Work history, roles, and key accomplishments
Aviso AI
Jun 2023 - Present (2 years 5 months)
Implemented business strategies leading to 3 successful product launches and a 10% increase in annual sales. Launched a brand awareness campaign that converted a $600k deal and authored a whitepaper resulting in a 35% increase in qualified leads. Managed cross-functional teams and improved sales efficiency by 20%.
HighRadius Technologies
Feb 2022 - Jun 2023 (1 year 4 months)
Increased conversion rates by 30% through UX/UI collaboration. Revamped over 150 blogs and whitepapers, reducing bounce rates by 40%. Supervised a brand awareness campaign for Europe, generating $1.2M in revenue.
HighRadius Technologies
Sep 2020 - Feb 2022 (1 year 5 months)
Generated ~200 MQLs by creating 50+ webinars and blogs. Increased organic reach by 15% through keyword optimization and co-created a podcast series targeting GBS leaders as part of a new GTM plan.
Degrees, certifications, and relevant coursework
SUMaster of Business Administration, Marketing
2024 - 2026
Pursuing a Master of Business Administration with a specialization in Marketing. The program focuses on advanced marketing strategies, consumer behavior, and business management principles.
KTBachelor of Technology, Automotive Engineering
2016 - 2020
Grade: 8.1 CGPA
Completed a Bachelor of Technology in Automotive Engineering, focusing on vehicle design, manufacturing processes, and automotive systems.
Software and tools used professionally
IndiaYou can contact Hashir and 90k+ other talented remote workers on Himalayas.
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