Open to opportunities

ranjith sairam

@ranjithsairam

Message

Product and content marketing professional translating complex B2B SaaS value into action.

India

Message

What I'm looking for

I’m looking to own product marketing and content strategy for B2B SaaS teams—building benefit-led messaging, enabling sales with launch assets, and iterating with performance data to improve adoption and campaign engagement.

I’m a Content and Product Marketing professional with hands-on experience in a B2B SaaS environment, specializing in benefit-driven content creation, product education, and campaign support. I turn complex CRM and CDP features into clear, practical messaging across blogs, emailers, web stories, user manuals, and launch assets.

In my current role, I lead product marketing initiatives for AI-powered retail planning solutions, owning positioning and messaging across web and sales collateral. I plan and execute go-to-market campaigns—webinars, executive workshops, and industry events—and collaborate closely with product, design, sales, and leadership to keep messaging consistent across every customer touchpoint.

Previously, I improved content engagement and comprehension, reduced internal support reliance through feature documentation, and strengthened SEO alignment for higher page engagement. I iterate using performance metrics like open rates, CTR, and read time to steadily improve follow-up campaigns and launch readiness.

Experience

Work history, roles, and key accomplishments

Current

Sales & Marketing Lead

Current

UnAbandon AI

Mar 2026 - Present (4 months)

Leads product marketing initiatives for AI-powered retail planning solutions, including positioning and messaging across website, landing pages, and sales collateral. Plans and executes go-to-market campaigns (webinars, workshops, and industry events) and creates sales enablement and founder-led thought leadership content.

Product Marketing Positioning And Messaging Thought Leadership Founder Led Newsletters LinkedIn marketing Facebook Marketing Instagram Marketing X Marketing YouTube Marketing Email Campaigns Sales Enablement Landing Pages Website Content Marketing Collateral

Marketing Associate

CASA Retail AI

Mar 2024 - Jul 2025 (1 year 4 months)

Created and maintained benefit-led content for a B2B SaaS CRM/CDP platform across blogs, email campaigns, web stories, brochures, and in-platform guides, improving content engagement and comprehension. Authored user manuals and feature documentation, supported SEO-aligned initiatives, and supported product launches with feature explainers and retailer-focused messaging.

Product Education Benefit Driven Content Creation Documentation Feature Breakdowns Content and SEO Internal Linking Content Repurposing Email Snippets Web Stories Product Launch Retail Audience Messaging Read Time Metrics Content Iteration Cross Functional Collaboration

Marketing Executive

MyCaptain

Aug 2023 - Oct 2023 (2 months)

Executed audience outreach through digital calls and messaging to improve referral participation. Helped plan and run social media content calendars and gathered audience feedback to refine campaign messaging.

Outreach

Business Operations Executive

MyCaptain

Dec 2022 - Jul 2023 (7 months)

Conducted market and competitor research to identify trends, gaps, and growth opportunities for outreach and campaign planning. Generated leads via calls and digital communication and managed a team of 60+ campus ambassadors, improving coordination and reporting efficiency and conversion performance.

Competitor Research Lead Generation Lead Conversion Campaign Planning Ambassador Conversion Focused Follow Up