Sandy Gomes
@sandygomes1
Paid Media Specialist driving measurable growth through data-driven performance marketing.
BrazilWhat I'm looking for
I am a results-driven Paid Media Specialist with over five years of experience executing high-impact campaigns across Google Ads, Meta Ads, and Amazon PPC for e-commerce, B2B, education, and therapy clients.
I build full-funnel, data-driven strategies that improve ROAS, reduce CPL/CPA, and scale revenue—managing sizable monthly budgets and multi-account portfolios while leveraging tools like GA4, GTM, Looker Studio, TripleWhale, and Python for analytics.
My background includes managing remote engagements for US and Brazilian clients, coordinating cross-functional teams, and leading project migrations and reporting for enterprise stakeholders using Asana, Jira, and Salesforce Marketing Cloud.
I hold postgraduate credentials in Digital Marketing Management and Organizational Psychology, and I bring a technical edge in SQL, web scraping, and automation to connect marketing strategy with measurable outcomes.
Experience
Work history, roles, and key accomplishments
Paid Search Specialist
JXT Group
Oct 2024 - Present (1 year 5 months)
Managed and optimized Google Ads (Search, LSA) and scaled Meta Ads and Amazon PPC for diverse clients, driving improved ROAS and lead acquisition through data-driven audience segmentation and creative testing.
Paid Media Specialist
Strategy Collective
May 2025 - Dec 2025 (7 months)
Managed and optimized paid search and social campaigns (Google Search, LSA, Meta, Amazon PPC) for e-commerce and lead-gen clients, improving ROAS and AOV through budget allocation and testing.
Managed 20+ digital web transition projects and coordinated cross-functional teams to deliver GA4-backed performance reports and deploy design system and tech stack migrations.
Paid Media Manager
Woork Digital
Dec 2021 - Nov 2024 (2 years 11 months)
Managed paid media for 20 clients across BR and US, optimizing a ~$80K monthly media budget and achieving 2.5x–5.5x ROAS for high-ticket lead generation clients.
Paid Media Manager
Jogga Digital Performance
Aug 2020 - Aug 2021 (1 year)
Led a 12-person team and managed 80 Google and Meta accounts, optimizing a ~$60K monthly budget to increase ROAS and reduce cost per lead across 80+ projects.
Project Analyst
EloGroup
Sep 2019 - Sep 2020 (1 year)
Developed Python and SQL scripts for web scraping to monitor strategic indicators and implemented a PMO to manage 46+ projects with Power BI dashboards for stakeholder reporting.
Education
Degrees, certifications, and relevant coursework
FIA Business School
Postgraduate, Digital Marketing Management
Postgraduate in Digital Marketing Management with emphasis on strategy and performance, completed in 2025.
Pontifical Catholic University of Rio Grande do Sul
Postgraduate, Organizational Psychology & People Management
Postgraduate in Organizational Psychology and People Management, completed in 2024.
Universidade de Pernambuco
Bachelor of Business Administration, Business Administration
Bachelor of Business Administration (BBA), completed in 2022.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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