Tonny Marra
@tonnymarra
Growth and performance marketing analyst specializing in paid media optimization.
BrazilWhat I'm looking for
I am a growth and performance marketing professional with hands-on experience analyzing and optimizing acquisition systems across hundreds of advertising accounts.
I've advised brands across e-commerce, SaaS, lead generation, and direct response verticals as a former Meta Marketing Pro consultant, focusing on campaign structure, creative testing, audience strategy, and funnel diagnostics.
My work has produced measurable outcomes: recommending optimizations that reduced CPA by up to 50% and improving advertiser ROI by over 100% through structured A/B testing and performance analysis.
I combine marketing analytics, performance reporting, and platform expertise (Meta Ads Manager, Google Ads, GA4, Looker Studio) to diagnose bottlenecks and scale efficient acquisition strategies.
Experience
Work history, roles, and key accomplishments
Growth & Performance Marketing Analyst
Meta (via Wipro)
Jan 2024 - Jan 2025 (1 year)
Analyzed and advised on hundreds of advertiser accounts across e-commerce, SaaS, and lead-gen, recommending optimizations that reduced CPA by up to 50% and improved advertiser ROI over 100% through structured A/B testing and performance analysis.
Business Developer
Mundi Limos
Jan 2023 - Dec 2023 (11 months)
Conducted outbound prospecting and lead generation to build a qualified sales pipeline and managed initial client conversations to qualify prospects and drive conversions, coordinating onboarding with operations.
Sales Representative
Ste Designs
Jan 2022 - Dec 2022 (11 months)
Managed full sales cycle from prospecting to close, consistently exceeded individual sales targets quarter over quarter, and built client relationships that improved retention and upsell opportunities.
Education
Degrees, certifications, and relevant coursework
Universidade Anhembi Morumbi
Bachelor's Degree, Advertising and Marketing
2012 - 2015
Completed a Bachelor's degree focused on advertising and marketing, covering marketing theory, campaign strategy, and consumer communications.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
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