I manage Google Ads and programmatic campaigns for digital product clients, with a monthly budget of approximately $63K USD. I own strategy, optimisation, and results, and use daily KPI monitoring to guide decisions on ROAS, CPA, CTR, CPC, and conversion rate.
At WeContent, I managed Meta Ads, Google Ads, Taboola, and Kwai Ads across three client accounts. I planned acquisition and retargeting campaigns and worked with the content team on creative strategies informed by performance data.
At Betmotion, I managed Meta Ads, Google Ads, and TikTok Ads campaigns, with ownership of strategy and budget. I also implemented and maintained tracking with Pixel, CAPI, GTM, and GA4, and built A/B testing frameworks for creatives, audiences, and formats.
At V4 Company, I managed up to 12 e-commerce and service accounts across platforms including Google Ads, Meta Ads, and LinkedIn Ads. I planned acquisition and retargeting campaigns, configured tracking and conversion events, and reported on metrics including ROAS, CAC, and CPA.
