Open to opportunities

Marcelly Ribeiro

@marcellyribeiro

Marketing strategist and paid media specialist driving measurable results across full-funnel digital and offline channels.

Brazil

Message

What I'm looking for

I seek a role leading integrated media strategies where I can drive measurable performance, mentor teams, work with data-driven decision making, and contribute to agency growth and pitches.

I am a marketing strategist and paid media specialist with 11+ years of experience planning, executing, and optimizing high-performance campaigns for B2B and B2C brands across industries like fashion, education, finance, beauty, e-commerce, and corporate benefits. I combine full-funnel media strategy, audience segmentation, A/B testing and advanced data analysis (GA360, Looker Studio, RStudio) to improve ROI and brand growth.

I have led multidisciplinary teams, coordinated large-scale budgets, negotiated media partnerships, and contributed to agency new business and pitches. My strengths include real-time performance optimization, competitive market intelligence, and building integrated campaigns across TV, OOH, digital and programmatic channels.

Experience

Work history, roles, and key accomplishments

Current

Media Manager

Current

WMS – WPP Media Services

May 2025 - Present (5 months)

Develop and execute strategic and tactical 360° media plans across offline and digital channels, leading a team of 5 to optimize ROI and brand-building objectives and improve campaign performance in real time.

Media Strategy Google Ads Campaign Optimization Team Leadership Competitive Analysis MONITOR Ad Insights

Media Strategist

ABLAB

May 2024 - Apr 2025 (11 months)

Designed and implemented data-driven digital media strategies for B2B corporate benefits, improving lead generation and reducing acquisition costs through RStudio analyses and interactive dashboards.

Performance Strategy Lead Generation RStudio Google Data Studio Campaign Management Excel Reporting A B Testing

Media Manager

IPG Mediabrands

Jun 2022 - Apr 2024 (1 year 10 months)

Led 360° campaign strategy and execution for Mercado Pago, managing a 9-person team to strengthen brand presence and optimize multi-channel campaign performance through real-time analysis and media negotiations.

Integrated Campaigns Team Management Programmatic TV OOH Planning KPI Analysis Competitive Research MONITOR Ad Insights

Senior Media Supervisor

Publicis Groupe

Jun 2021 - May 2022 (11 months)

Supervised media planning and execution across channels, driving performance improvements and coordinating cross-functional teams to deliver integrated marketing campaigns.

Campaign Planning Google Ads Meta Ads Reporting KPI Tracking Programmatic

Digital Marketing Coordinator

Multilaser Industrial

Dec 2020 - Jun 2021 (6 months)

Coordinated digital marketing initiatives and campaigns, focusing on performance execution and short-term results during a temporary assignment.

Campaign Execution Google Ads Meta Ads Reporting Excel SEM

Media Supervisor

iProspect – Dentsu Groupe

Oct 2019 - Nov 2020 (1 year 1 month)

Managed digital media campaigns and performance optimization, coordinating teams to deliver measurable results across search, display, and programmatic channels.

Search Marketing Display Programmatic Campaign Optimization Team Coordination Google Analytics DV360 Reporting

Digital Media Coordinator

NewBlue

Apr 2015 - Sep 2019 (4 years 5 months)

Executed digital media campaigns and supported optimization efforts across clients, contributing to improved performance and reporting processes over multiple years.