@pauloserradas
Paid Media Specialist running Meta Ads and Google Ads campaigns, with optimizations that reduced CPA by up to 50%.
BrazilAs an independent Paid Traffic Manager, I plan, execute, and optimize campaigns on Meta Ads and Google Ads, focusing on lead generation. I analyze CPL, CPA, CTR, and conversions to guide decisions and optimize investment.
Campaign optimizations have reduced CPA by up to 50%. I also managed digital projects at Ad Hoc, structuring CRM and commercial follow-up processes to connect lead acquisition, customer service, and sales processes.
Work history, roles, and key accomplishments
Autônomo
Apr 2023 - Present (3 years 7 months)
Planejamento, execução e otimização de campanhas em Meta Ads e Google Ads, com foco em geração de leads. Análise de CPL, CPA, CTR e conversões para orientar decisões e otimizar investimentos, reduzindo o CPA em até 50%.
Ad Hoc
May 2025 - Mar 2026 (10 months)
Gestão de projetos digitais, prazos, entregáveis e relacionamento com clientes. Estruturação de CRM e processos de acompanhamento comercial, integrando aquisição de leads, atendimento e processos comerciais.
Regius Previdência Privada
Feb 2019 - Feb 2020 (1 year)
Análise de dados financeiros, acompanhamento de indicadores e elaboração de relatórios.
Degrees, certifications, and relevant coursework
Superior Incompleto, Administração
2019 - 2020
Pursued a degree in Administration, incomplete.
Curso Subido de Tráfego, Gestão de tráfego pago
Completed a course in paid traffic management.
Curso Escola de Automação, Automação de processos
Completed a course in process automation.
Curso NoCode Startup, Automação de processos
Completed a course in process automation.
Curso GTE, Gestão de tráfego pago
Completed a course in paid traffic management.
Software and tools used professionally
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