I've managed and optimized Google Ads and Meta Ads campaigns at Agência Webie since 2016, developing full-funnel acquisition strategies and scaling budgets while maintaining performance targets. I use structured A/B testing and KPI analysis to improve CTR, conversion rates, CPL, CAC, and ROAS.
My background also includes inbound marketing at AO5 and Grupo DPG, where I built lead-generation funnels, conversion-focused content strategies, SEO initiatives, email marketing, and lead-nurturing workflows. I turn campaign data into clear performance reports and practical growth strategies for clients.
