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Rodrigo Barbosa

@rodrigobarbosa

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I drive profitable growth through paid media, conversion optimization, and full-funnel advertising strategies.

Brazil

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What I'm looking for

I'm looking to lead paid media and growth strategy where I can connect business goals, full-funnel advertising, data analysis, and conversion optimization to create profitable results.

I've led paid media and growth at TOFF Digital Growth, managing up to 38 accounts and more than $10,000,000 in paid advertising across multiple niches.

For a children’s fashion e-commerce client, I helped turn R$750K in media investment into R$3.6M in revenue in May 2025, increasing conversion rate by 20–40% and reducing CAC by 20%. I planned, executed, and optimized campaigns across Google Ads, Meta Ads, Pinterest Ads, and TikTok Ads while presenting results to CEOs and clients daily.

I build B2B and B2C sales funnels, use data to uncover growth opportunities, and connect campaign strategy to the wider business. I've also reduced projected cost per closed lead from R$1,000 to R$100 during a lead-generation rollout for U.S. and European markets.

Experience

Work history, roles, and key accomplishments

Head of Paid Media | Growth Specialist (CRO)

TOFF Digital Growth

Jan 2024 - Dec 2025 (1 year 11 months)

Led paid media and growth strategies, managing up to 38 accounts and over $10M in ad spend. Achieved significant results including a case study generating $3.6M in revenue from a $750K investment.