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Samantha BluemelSB
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Samantha Bluemel

@samanthabluemel

Sales and business development leader at Staircase Property Group, guiding clients through residential property investment and building commercial growth.

New Zealand
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What I'm looking for

I’m looking to join a leadership team with genuine growth ahead, where I can put my commercial acumen and go-to-market experience to work shaping the company’s next stage of growth.

At Staircase Property Group, I guide clients through residential property investment, from initial engagement to close. I work with in-house financial advisers to shape investment pathways around clients’ financial goals.

At ArchiPro, I led commercial partnerships across its media and technology platform and developed go-to-market strategies to identify revenue channels. I also founded MODE Fitness Studio, building the business from concept to operation before transitioning it to new ownership in 2025.

Earlier, I managed a $1M+ client portfolio at New Zealand Media & Entertainment across digital, print, and radio, and set the UK go-to-market strategy for AudienceProject’s advertising measurement platform. I’m looking to join a leadership team with genuine growth ahead, where I can help shape the company’s next stage.

Experience

Work history, roles, and key accomplishments

MS

Founder

MODE Fitness Studio

Jan 2023 - Jul 2025 (2 years 6 months)

Founded and built a premium consumer concept in Auckland from the ground up, taking it from initial concept to a fully operational, high-performing business. Owned all facets of business leadership, including managing a multidisciplinary team and negotiating major commercial leases.

IG

Commercial Manager

Image Centre Group

Jul 2022 - Aug 2023 (1 year 1 month)

Connected brands with engaged audiences across Image Centre Group titles, including Good Magazine and Idealog. Developed client acquisition strategies and commercial packages that exceeded quarterly sales targets.

NE

Senior Account Director

New Zealand Media & Entertainment

Aug 2017 - Jul 2021 (3 years 11 months)

Managed a $1M+ client portfolio across digital, print, and radio channels, delivering measurable ROI and category growth for some of New Zealand's most recognised brands. Led high-level marketing strategy and multi-channel campaign delivery, consistently exceeding sales targets.

RM

Sales Manager

Remix Magazine

Aug 2015 - Jul 2017 (1 year 11 months)

Managed sales operations and drove revenue growth for Remix Magazine.

Education

Degrees, certifications, and relevant coursework

Samantha hasn't added their education

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Tech stack

Software and tools used professionally

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