
Samantha Bluemel
@samanthabluemel
Sales and business development leader at Staircase Property Group, guiding clients through residential property investment and building commercial growth.
What I'm looking for
At Staircase Property Group, I guide clients through residential property investment, from initial engagement to close. I work with in-house financial advisers to shape investment pathways around clients’ financial goals.
At ArchiPro, I led commercial partnerships across its media and technology platform and developed go-to-market strategies to identify revenue channels. I also founded MODE Fitness Studio, building the business from concept to operation before transitioning it to new ownership in 2025.
Earlier, I managed a $1M+ client portfolio at New Zealand Media & Entertainment across digital, print, and radio, and set the UK go-to-market strategy for AudienceProject’s advertising measurement platform. I’m looking to join a leadership team with genuine growth ahead, where I can help shape the company’s next stage.
Experience
Work history, roles, and key accomplishments
Senior Consultant
Staircase Property Group
Jan 2026 - Present (9 months)
Lead high-value sales conversations with clients building long-term wealth through residential property investment, managing the full client journey from initial engagement through to close. Demonstrate financial acumen and work with in-house advisers to structure investment pathways.
Strategic Business Director
ArchiPro
Jan 2025 - Dec 2025 (11 months)
Led high-value commercial partnerships across ArchiPro's media and technology platform, designing tailored marketing, membership, and digital solutions for premium brands. Built and scaled go-to-market strategies and set commercial direction for partner accounts.
Founder
MODE Fitness Studio
Jan 2023 - Jul 2025 (2 years 6 months)
Founded and built a premium consumer concept in Auckland from the ground up, taking it from initial concept to a fully operational, high-performing business. Owned all facets of business leadership, including managing a multidisciplinary team and negotiating major commercial leases.
Commercial Manager
Image Centre Group
Jul 2022 - Aug 2023 (1 year 1 month)
Connected brands with engaged audiences across Image Centre Group titles, including Good Magazine and Idealog. Developed client acquisition strategies and commercial packages that exceeded quarterly sales targets.
Sales Director UK – Brands
AudienceProject
Jul 2021 - Jun 2022 (11 months)
Set the go-to-market strategy to bring AudienceProject's advertising measurement platform to the awareness of UK and global marketing teams. Built relationships with global agency groups, positioning the platform as a data-driven solution for brand measurement and media optimisation.
Senior Account Director
New Zealand Media & Entertainment
Aug 2017 - Jul 2021 (3 years 11 months)
Managed a $1M+ client portfolio across digital, print, and radio channels, delivering measurable ROI and category growth for some of New Zealand's most recognised brands. Led high-level marketing strategy and multi-channel campaign delivery, consistently exceeding sales targets.
Sales Manager
Remix Magazine
Aug 2015 - Jul 2017 (1 year 11 months)
Managed sales operations and drove revenue growth for Remix Magazine.
Advertising Sales Executive
Tangible Media
Aug 2013 - Aug 2015 (2 years)
Executed advertising sales strategies and managed client relationships at Tangible Media.
Education
Degrees, certifications, and relevant coursework
Samantha hasn't added their education
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