Zaina Shareef
@zainashareef
Results-driven Marketing and Sales Leader with strategic expertise.
What I'm looking for
I am a results-driven Marketing and Sales Leader with a strong track record in developing and executing strategic marketing initiatives that drive revenue growth and enhance brand positioning. My experience spans various roles where I have adeptly led cross-functional teams, managed key partner relationships, and delivered impactful content and digital marketing strategies. I am passionate about innovation and data-driven decision-making, ensuring that marketing strategies align with overarching business goals.
In my current role as Marketing and Sales Manager at Times-7 Research Ltd, I spearheaded global marketing initiatives that significantly expanded our market presence. I developed comprehensive channel marketing strategies and managed relationships with key customers and distributors, maximizing business opportunities. My leadership in content and digital marketing efforts has led to a successful brand and website refresh, ensuring continuous optimization and engagement.
Previously, I held various marketing roles, including Marketing Manager at CSR Building Products and Category Marketing Manager at NZ Safety Blackwoods, where I developed localized marketing strategies and executed customer-centric campaigns. My ability to analyze market trends and conduct competitor analysis has consistently provided strategic recommendations that drive business growth.
Experience
Work history, roles, and key accomplishments
Marketing and Sales Manager
Times-7 Research Ltd
Sep 2022 - Present (2 years 9 months)
Led global marketing and sales initiatives to drive market expansion and revenue growth. Developed comprehensive channel marketing strategies and managed key customer relationships. Oversaw content and digital marketing efforts, enhancing brand positioning through various campaigns.
Marketing Manager
CSR Building Products NZ Limited
Jul 2019 - Sep 2022 (3 years 2 months)
Developed and implemented localized marketing strategies across multiple business units. Managed strategic partnerships and collaborated with sales teams to create customer-focused marketing plans, enhancing product positioning and promotions.
Category Marketing Manager
NZ Safety Blackwoods
Jul 2018 - Jul 2019 (1 year)
Executed strategic category marketing plans across various industries. Managed marketing budgets and led post-campaign analysis to measure effectiveness. Coordinated supplier participation in tradeshows to enhance product visibility.
Marketing Specialist
NZ Safety Blackwoods
Oct 2016 - Jul 2018 (1 year 9 months)
Led execution of national and regional events, managing major marketing campaigns. Conducted market research to identify growth opportunities and oversaw marketing spend forecasting.
Marketing Coordinator
NZ Safety Blackwoods
Nov 2014 - Oct 2016 (1 year 11 months)
Provided sales and inventory analysis to support promotional planning. Managed supplier billing and assisted in coordinating sales incentive programs and internal events.
Education
Degrees, certifications, and relevant coursework
Curtin University
Bachelor of Commerce, Commerce
Bachelor of Commerce with a focus on Commercial Law and Economics.
Curtin College
Diploma of Commerce, Commerce
Diploma of Commerce providing foundational knowledge in business principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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