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yuchen qi

@yuchenqi

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Experienced marketing professional specializing in B2B SaaS and cloud computing.

New Zealand

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What I'm looking for

I seek a dynamic environment that fosters growth and innovation, where I can leverage my marketing expertise to drive impactful strategies and contribute to organizational success.

I am a marketing professional with 14 years of experience in the B2B sector, particularly in SaaS and cloud computing industries. My expertise lies in developing and executing digital strategies across the full marketing funnel, leading teams, and managing cross-functional projects for both China and global markets.

In my most recent role as Marketing Director at Paraverse Technology, I oversaw all marketing activities for the Cloud XR streaming business, achieving significant growth by reducing acquisition costs and improving gross margins. I successfully established international marketing operations and grew our global user base significantly within a short timeframe.

Currently pursuing a Master of Marketing at the University of Auckland, I am eager to apply my skills in a dynamic, growth-oriented environment where I can continue to drive impactful marketing strategies.

Experience

Work history, roles, and key accomplishments

Marketing Director

Paraverse Technology

Oct 2022 - Sep 2024 (1 year 11 months)

Oversaw all marketing activities for the Cloud XR streaming business in China and global markets. Developed GTM strategy, digital roadmap, and user journey from scratch. Drove domestic growth by reducing acquisition costs, improving gross margin to 70%.

GTM Strategy Digital Marketing User Journey Mapping Acquisition Cost Reduction

Senior Marketing Manager

Alauda

Mar 2018 - Oct 2022 (4 years 7 months)

Led brand building and lead generation for the company’s cloud-native platform, collaborating closely with product, sales, and ecosystem teams. Helped maintain the No.1 local position in Gartner’s Magic Quadrant evaluation for four consecutive years. Coordinated the CNCF donation of Kube-OVN and supported community development, resulting in a 300% growth in users and contributors within one year.

Brand Development Lead Generation Cloud Native Community Development Magic Quadrant

Senior Marketing Manager

Concordya

Jun 2016 - Mar 2018 (1 year 9 months)

Led integrated marketing campaigns for a SaaS-based financial management solution, from strategy to execution. Worked closely with the sales team to improve brand positioning, support enterprise outreach, and align marketing efforts with business goals.

Integrated Marketing SaaS Marketing Positioning)Sales Alignment Marketing Strategy

Marketing Manager

CreditEase

Mar 2014 - Jun 2016 (2 years 3 months)

Led HQ-level client segmentation and ecosystem partner engagement at CreditEase. Integrated high-net-worth clients with academic, government, and media resources to design and execute branded marketing initiatives.

Partner Engagement Brand Initiatives Cross Functional Collaboration

Conference Project Manager

China Entrepreneur Magazine

Sep 2011 - Mar 2014 (2 years 6 months)

Planned and delivered over 40 large-scale events, including executive forums with more than 1,000 attendees and bespoke corporate conferences. Managed all aspects of event logistics and stakeholder coordination.

Event Planning Event Delivery Event Management Corporate Events Logistics Management

Education

Degrees, certifications, and relevant coursework

University of Auckland

Master of Marketing, Marketing

Currently pursuing a Master of Marketing at the UOA Business School, focusing on advanced marketing strategies and applications. This program builds upon prior experience in B2B marketing, particularly in SaaS and cloud computing.

Wuhan University

B.A. in Publishing & Editing, Publishing & Editing

Completed a Bachelor of Arts in Publishing & Editing at the School of Information Management. Gained foundational knowledge in publishing processes and editorial practices.