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Matt Mackenzie

@mattmackenzie

Group Marketing Manager at Device Technologies, leading marketing across eight businesses and three brands in a $125M portfolio.

New Zealand

Message

At Device Technologies, I lead Group marketing across eight businesses and three brands within a $125M portfolio. Targeted campaigns contributed to approximately AUD $4.6M in year-on-year gross profit growth, and I develop strategies that strengthen demand generation and commercial performance.

I’ve also grown the Robotics database to more than 1,000 contacts through targeted campaigns across Southeast Asia, and led the migration of three businesses into HubSpot. Earlier, at Cigna New Zealand, I led digital marketing across CRM, paid media, email, website and performance reporting.

Experience

Work history, roles, and key accomplishments

Current

Group Marketing Manager

Current

Device Technologies

Apr 2025 - Present (1 year 7 months)

Led Group marketing across eight businesses and three brands within a $125m portfolio, partnering with approximately 15 Group company stakeholders and 40 internal stakeholders across business management, sales, social media, design, digital and operations.

Marketing Strategy Demand Generation Customer Engagement B2B Marketing Stakeholder Management Brand Governance Customer Feedback Data Quality Measurement

Marketing Manager – Asia & Group Companies

Device Technologies

Dec 2023 - May 2025 (1 year 5 months)

Led marketing across Asia and Group subsidiary businesses, working with local teams across New Zealand, Australia, Thailand, Vietnam, Singapore, Malaysia and Indonesia. Grew the Robotics division’s database to more than 1,000 contacts within six months through targeted marketing activity and lead generation.

Marketing Strategy Lead Generation Regional Marketing Brand Consistency Go To Market Team Leadership Social Media

Marketing Lead

Device Technologies

May 2022 - Dec 2023 (1 year 7 months)

Led marketing delivery across key product categories, balancing strategic planning with campaign execution. Managed supplier and agency relationships across creative, digital and content disciplines.

Marketing Strategy Campaign Execution Supplier Management Agency Management Integrated Marketing

Senior Digital Marketing Specialist

Cigna New Zealand

Aug 2019 - May 2022 (2 years 9 months)

Led digital marketing strategy and execution across CRM, paid media, email, website and performance reporting for a major financial services brand. Owned digital channel performance and used data to improve lead generation and campaign ROI.

Digital Marketing CRM Paid Media Email Marketing Website Management performance reporting Lead Generation ROI Compliance

Digital Marketing Specialist

Cigna New Zealand

Apr 2018 - Aug 2019 (1 year 4 months)

Delivered digital campaigns across website, CRM, email and paid media channels. Managed website content and contributed to CRM and customer communications programmes.

Digital Marketing Website Management CRM Email Marketing Paid Media Content Management

Acting Team Manager

Human Resources Institute of New Zealand

Nov 2017 - Apr 2018 (5 months)

Led a multidisciplinary team of six across marketing, events, membership services, administration, accounts and reception. Managed team priorities, performance and day-to-day operations across multiple functions while maintaining communications and sponsorship delivery.

Team Leadership Operations Management Marketing Events Membership Services Administration Sponsorship

Communications & Sponsorship Manager

Human Resources Institute of New Zealand

Apr 2016 - Apr 2018 (2 years)

Negotiated and secured sponsorships for HRINZ’s annual National HR Awards. Developed sponsorship inclusions and packages and coordinated execution of agreed sponsor deliverables.

Sponsorship Negotiation Event Marketing Member Communication Partnership Management

Marketing Services Officer

Motel Association of New Zealand

Jan 2013 - Dec 2015 (2 years 11 months)

Provided marketing services for the Motel Association of New Zealand.

Circulation Marketing Assistant

Netlink Distribution / Bauer Media Group

Jan 2012 - Dec 2013 (1 year 11 months)

Assisted with circulation marketing activities at Netlink Distribution / Bauer Media Group.

Corporate Affairs Intern

Surf Life Saving New Zealand

Jan 2011 - Dec 2012 (1 year 11 months)

Interned in corporate affairs at Surf Life Saving New Zealand.

Account Manager

Tile Accessories Ltd

Jan 2005 - Dec 2011 (6 years 11 months)

Managed account sales, territory development, and marketing opportunities. Launched new products through trade shows and product training, and developed promotional activity to support sales growth.

Sales Territory Development Marketing Trade Shows Product Training Client Presentations Promotion