Open to opportunities

Khyati Maheshbhai Chauhan

@khyatimaheshbhaichau

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Data-driven marketing analyst specializing in analytics, modeling, and growth optimization.

United States

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What I'm looking for

I seek a data-centric marketing role where I can lead experimentation, build predictive models, and drive measurable growth within a collaborative, product-focused team.

I am a strategic, data-driven Marketing Analyst with 4+ years of experience applying advanced analytics to improve omnichannel performance. I currently work on marketing data analytics at Netflix, focusing on experimentation, attribution, and AI-driven personalization.

I have deep technical expertise in web analytics (GA4, Adobe Analytics, Mixpanel), predictive modeling, Marketing Mix Modeling, and A/B testing, and I deliver measurable improvements in campaign ROI and retention. I build SQL/Python pipelines on cloud platforms (AWS, Snowflake, BigQuery) to enable CLV forecasting and trend identification.

Previously at IBM I led multi-touch attribution, churn forecasting, and predictive model deployments that increased campaign accuracy and conversion. I also designed executive dashboards and automated ETL and reporting to accelerate decision-making and reduce manual effort.

I combine technical rigor with cross-functional collaboration to translate complex data into actionable marketing roadmaps, driving acquisition, retention, and lifetime value across B2B and B2C ecosystems.

Experience

Work history, roles, and key accomplishments

Current

Marketing Data Analytics

Current

Netflix

Jan 2025 - Present (1 year 1 month)

Orchestrated A/B experiments and built attribution/MMM frameworks that reallocated cross-channel spend for a 22% ROI uplift and lifted engagement by 18%, while reducing churn 12% through AI-driven personalization.

GA4 Mixpanel SQL Python AWS Snowflake Tableau Power BI

Marketing Analytics Consultant

Corpay Corporation

Jul 2023 - Nov 2023 (4 months)

Designed RFM segmentation and regression models for CLV forecasting that improved cross-sell targeting accuracy 15% and implemented ETL-driven lifecycle triggers to boost campaign responsiveness.

SQL Server SSIS Power BI Tableau ETL Customer Segmentation

Business Analyst

IBM

Jan 2019 - Dec 2022 (3 years 11 months)

Led multi-touch attribution and AI-augmented churn forecasting for global B2B campaigns, improving campaign accuracy 28% and driving 20% conversion uplift via RFM segmentation and targeted omnichannel campaigns.

GA360 Looker BigQuery Python Tableau

Education

Degrees, certifications, and relevant coursework

University of New Haven

Master of Science, Business Analytics

2023 - 2025

Grade: 4.0/4.0

Activities and societies: Relevant certifications: AWS Cloud Practitioner, Google Data Analytics, Google Analytics (GA4), HubSpot Academy (Email/Content Marketing).

Master of Science in Business Analytics completed with a 4.0/4.0 CGPA while receiving a 30% Dean's Scholarship; coursework and projects emphasized predictive modeling, data engineering, and analytics-driven marketing solutions.