Open to opportunities

Rocara Shakhan

@rocarashakhan

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Data Analyst with expertise in marketing analytics and campaign optimization.

United States

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What I'm looking for

I am looking for opportunities that foster collaboration and innovation, where I can utilize my analytical skills to drive impactful business decisions.

I am a Data Analyst with over 4 years of experience specializing in marketing analytics and campaign optimization. My journey has been marked by a proven track record of leveraging data insights to drive business growth, particularly in retail and B2B contexts. I excel in translating complex data into actionable strategies, ensuring that my analyses lead to tangible results.

In my current role at Publicis Collective, I analyze multi-channel campaign performance and develop Tableau dashboards for real-time tracking. My previous experiences at CMI Media Group and MRM//McCann have honed my skills in providing optimization recommendations and conducting in-depth analyses that enhance engagement metrics. I am passionate about using data storytelling to present insights to cross-functional teams and senior leadership, fostering collaboration and informed decision-making.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst

Current

Publicis Collective

Jan 2024 - Present (1 year 5 months)

Analyzed multi-channel campaign performance for the Stellantis account, optimizing strategies based on KPIs. Developed and maintained Tableau dashboards for real-time tracking and collaborated with teams to align campaign pacing with business objectives.

Tableau SQL Campaign Optimization Data Analysis Cross Functional Collaboration

Data Analyst

CMI Media Group

Jan 2023 - Jan 2024 (1 year)

Delivered insights on pharmaceutical campaigns using dynamic dashboards in Domo and Tableau. Provided optimization recommendations that enhanced traffic and engagement metrics and led training sessions for new team members.

Domo Tableau Data Insights Optimization Training

Analyst

MRM//McCann

Oct 2021 - Jan 2023 (1 year 3 months)

Utilized Adobe Analytics to identify user friction points, leading to a 10% increase in engagement. Conducted analyses of email recall campaigns and presented strategic recommendations to improve performance metrics.

Adobe Analytics User Engagement Data Analysis

Research Analyst

Solutions Focused Outreach

Sep 2020 - Sep 2021 (1 year)

Analyzed patient volume and team capacity to optimize scheduling and client experience. Forecasted service demands based on community data and managed a grant budget, delivering operational reports for funding decisions.

Data Analysis Forecasting Budget Management Client Experience

Education

Degrees, certifications, and relevant coursework

Google

Certificate, Data Analytics

2020 - 2020

Completed the Google Data Analytics Certificate, gaining skills in data analysis, visualization, and interpretation, which are essential for driving business insights.

Grand Valley State University

Bachelor of Science, Statistics

2016 - 2020

Activities and societies: Vice President, Math and Statistics Club

Completed a Bachelor of Science in Statistics, focusing on data analysis and statistical methods. Actively participated as Vice President of the Math and Statistics Club, enhancing leadership and teamwork skills.