Open to opportunities

Divya Sri Pothuraju

@divyasripothuraju

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Marketing Data Analytics professional turning customer and campaign data into actionable growth insights.

United States

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What I'm looking for

I’m looking for a cross-functional role where I can build analytics-ready data, run experimentation, and deliver dashboards that drive marketing and product decisions—especially in fast-paced environments with strong stakeholder collaboration.

I’m a Marketing Data Analytics professional with 5+ years of experience delivering insights across e-commerce, healthcare, and financial services environments. I help enterprise teams make data-driven decisions with clear, measurable outcomes.

I specialize in customer, product, and campaign analytics—segmentation, funnel analysis, attribution, and personalization across digital and omni-channel platforms. In my recent e-commerce work, I integrate Adobe Analytics, CRM, and POS data into Google BigQuery and build segments that support targeted campaigns.

I also focus on experimentation and optimization, including A/B and multivariate testing using Adobe Target, where test results inform site and campaign improvements. I’ve supported meaningful impact such as reduced cart abandonment, higher email engagement, improved conversion, and better marketing efficiency through ROI and attribution analysis.

Across roles, I build interactive dashboards and reporting with Power BI and Tableau, and I design analytics-ready data pipelines using SQL, Python, and cloud platforms like Azure and BigQuery. I enjoy partnering with product, UX, engineering, and marketing stakeholders to translate complex data into practical next steps.

Experience

Work history, roles, and key accomplishments

Current

Marketing Analyst (E-Commerce)

Current

The Home Depot

Sep 2025 - Present (10 months)

Integrated customer data across Adobe Analytics, CRM, and in-store POS into Google BigQuery, then built SQL-based segments to support targeted campaigns and improve email CTR. Built Tableau dashboards and ran A/B and multivariate tests in Adobe Target to reduce cart abandonment and lift engagement, conversion, and AOV through analytics and personalization.

SQL BigQuery Adobe Analytics Adobe Target Tableau A B Testing Multivariate Testing Customer Segmentation

Data Analyst

Accenture

Jan 2023 - Jul 2024 (1 year 6 months)

Built Azure-based data pipelines and Power BI dashboards to analyze SKU-level sales and campaign performance, improving reporting cycle time and decision-making speed. Developed Python demand forecasting models, automated SQL ETL and validation, and created near real-time sales and inventory dashboards to reduce stockouts and excess inventory.

Azure Data Factory Azure SQL SQL Power BI Python ETL Demand Forecasting SAP KPI Reporting Data Validation Dashboarding Data Pipelines

Data Analyst

Deloitte

Jan 2020 - Dec 2022 (2 years 11 months)

Integrated customer data from 10+ sources into an on-prem SQL Server CDP to improve customer profiling and targeted campaign reach. Built predictive customer segmentation and ran personalized offer A/B tests using Python, while maintaining Tableau dashboards connected to the CDP and automating ETL with SSIS.