Joe Buchheit
@joebuchheit
Insights-driven data analyst with 10+ years experience in marketing.
What I'm looking for
I am an insights-driven data analyst with over 10 years of experience in the marketing and healthcare industries. My expertise lies in advanced data visualization and storytelling, utilizing tools such as Power BI, Adobe Analytics, Tableau, and ArcGIS Pro. I have a strong background in SQL and Python, allowing me to aggregate and analyze complex datasets effectively.
Throughout my career, I have developed and maintained various reports and dashboards that provide high-level overviews of site health and user behavior. My analytical skills have led to significant optimizations, such as identifying major bugs in user journeys and enhancing conversion rates through A/B testing. I thrive in collaborative environments, partnering with multiple teams to document analytics requirements and implement strategies for feature releases.
Experience
Work history, roles, and key accomplishments
Senior Data Analyst
Centene Corporation
May 2023 - Present (2 years)
Currently developing and maintaining monthly reports in Power BI, creating ad hoc dashboards in Adobe Analytics, and conducting deep analysis of user behavior. Responsible for identifying bugs in user journeys and writing complex SQL queries for data extraction and transformation.
GIS Mapping Specialist
Groundwork Denver
Jan 2022 - Apr 2024 (2 years 3 months)
Cleaned and formatted geospatial data in QGIS, designed informative maps, and used demographic data to create visualizations of community statistics.
Senior Data Analyst
Peraton, Inc./CDC
Jan 2022 - May 2023 (1 year 4 months)
Analyzed search terms from Azure databases using Power BI and Excel, proposed optimizations for user journeys, and maintained monthly reports in Adobe Analytics to monitor traffic changes.
Marketing Data Analyst
Children’s Hospital Colorado
Mar 2020 - Jan 2022 (1 year 10 months)
Conceptualized and designed A/B tests to optimize user engagement, managed development builds, and executed a page-speed improvement project while analyzing user journeys in Google Analytics.
E-Commerce Marketing Lead
Sling TV
Apr 2019 - Mar 2020 (11 months)
Displayed user journeys in Tableau dashboards, conducted A/B and multivariate tests in Adobe Target, and analyzed page performance using Adobe Analytics to enhance conversion rates.
Senior Analyst
Leo Burnett, Inc./Arc Worldwide
Apr 2011 - Mar 2019 (7 years 11 months)
Provided insights on email sign-up flows, conducted A/B tests in Adobe Target, and led a team to implement a workflow tool to improve web deployment processes.
Education
Degrees, certifications, and relevant coursework
University of Colorado at Colorado Springs
Master’s in Applied Geography, Applied Geography
2021 -
Northwestern University
Bachelor’s in Anthropology/Pre-Med, Anthropology/Pre-Med
2010 -
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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