Open to opportunities

Muritala Kafaru

@muritalakafaru

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Marketing and data analyst turning marketing data into actionable growth insights.

United States

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What I'm looking for

I seek a collaborative, data-driven role where I can build scalable analytics, automate reporting, and influence marketing strategy with clear, actionable insights.

I am an analytical marketing and data analyst with 3+ years of experience building dashboards, automating BI workflows, and conducting campaign and attribution analyses to improve ROI and reporting accuracy. I write and optimize SQL (Snowflake), use Python for exploratory analysis and prototyping, and develop dashboards in Sigma, Looker Studio, and Tableau to deliver insights to marketing, sales, and executive stakeholders.

I have driven measurable impact—improving ROI by 15%, reducing reporting time by 20%, and creating self-serve reporting for full-funnel performance. I collaborate cross-functionally with marketing, sales, IT, and data science teams, maintain data integrity through QA and source-to-dashboard validation, and design customer segmentation and attribution solutions to inform data-driven marketing decisions.

Experience

Work history, roles, and key accomplishments

Digital Marketing Analyst

Elevate Trends

Feb 2023 - Mar 2025 (2 years 1 month)

Designed and maintained analytics dashboards and attribution models across multi-channel campaigns, delivering optimization insights that increased ROI by 15% and automating workflows to reduce reporting time by 20%.

SQL Snowflake Python Sigma Looker Studio Tableau CRM CDP (Blueshift Total Expert)Data Automation Attribution

Marketing Data Analyst

Cmw Enterprise

Sep 2021 - May 2023 (1 year 8 months)

Built self-serve dashboards and automated SQL-based data models to report funnel metrics and executive KPIs, and performed A/B and multivariate test analyses to optimize messaging and conversion.

SQL Dashboarding Data Modeling A B Testing Web Analytics Funnel Analysis

Digital Marketing Specialist

Activated Vision Records

Apr 2019 - Jul 2021 (2 years 3 months)

Supported paid search, paid social, email, and content marketing operations including campaign builds, QA, monitoring, reporting, and creative coordination to ensure brand-aligned messaging.