I am a proven Healthcare Executive with rich mix of Business Development, Project Management and Leadership who serves as a trusted advisor to the C-Suite, Physician and Thought Leader community. I am seeking an opportunity that would allow me to apply my skillset of blending strategy, analytics, a consultative vision, and innovation in market-facing Leadership roles.
Roel De Alejandro
@roeldealejandro
Business Executive based in Texas with extensive experience in healthcare sales and leadership.
United StatesWhat I'm looking for
Proven Executive with rich mix of Business Development, Project Management and Leadership for multimillion-dollar organizations. Diversely experienced from start up to work out, turnaround and rapid growth – resolving long standing issues and creating solutions that improve efficiency and increase revenue. Serve as trusted advisor to the C-Suite, Physician and Thought Leader community by blending strategy, analytics, a consultative vision, and innovation in market-facing Leadership roles.
Experience
Evaluate the quality of search results and provide constructive feedback to organization. Assess how well content meets a user's search request, and evaluate the quality of results based on the expertise, authoritativeness, and trustworthiness of the content.
Actively engage national/regional payors and physician practices on negotiation and implementation of value-based care arrangements to increase revenue, membership and reduce costs. Guide the go-to-market strategy for partnering with high-value providers in on adoption of health tech, virtual resources, Acumen EHR and value-based care agreements. Provide leadership to cross functional teams.
Regional Manager - West Zone
NxStage Medical
Aug 2019 - Apr 2020 (8 months)
Engaged with strategic importance and established credibility with key, national account Leadership as well as internal stakeholders in Marketing and Commercial Operations to drive corporate/national account imperatives. Demonstrated expertise on reimbursement dynamics and communicated impact on provider revenue stream and clinical impact.Led team of Area Managers to ensure clinical expertise.
Senior Regional Sales Manager
Baxter Healthcare
Jun 2012 - Aug 2019 (7 years 2 months)
Responsible for Business Development and access of innovative equipment/technologies for Peritoneal Dialysis (PD), In-Center dialysis (IHD), Continuous Renal Replacement Therapy (CRRT), multi-organ extracorporeal support therapy and additional dialysis services. Provided direction to team of Clinical Specialists, Therapy Development Specialists, and Implementation Specialists.
Territory Sales Manager
Masimo
Dec 2010 - Jun 2012 (1 year 6 months)
Promoted breakthrough medical technology, first ever non-invasive total hemoglobin, spot-test diagnostic device to PCPs, Pediatrics, OB/GYN, Nephrology, Cardiology, Gastroenterology, Hematology, Oncology and Pulmonology specialties. Demonstrated expertise on Medicaid, Medicare and commercial insurance dynamics within multiple clinic sites.
Specialty Sales Executive
Shire Pharmaceuticals
Mar 2006 - Nov 2010 (4 years 8 months)
Launched Fosrenol for hyperphosphatemia, fostered relationships with regional KOLs and increased business in a Renal specialty market which included San Antonio, Laredo, Corpus Christi and the Rio Grande Valley area Nephrologists, key members of the Renal care team and dialysis centers, IDNs and the VA/DOD. Established superior clinical acumen of disease state and built credibility with care team.
Tech stack
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Portfolio
linkedin.com/in/roel-de-alejandroSocial media
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