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Brad Tidwell

@bradtidwell

Vice President of Sales at THE SALES PROFIT™ recovering strategic accounts and growing healthcare and technology partnerships.

United States
Message

At THE SALES PROFIT™, I work directly with B2B technology and services organizations on pipeline creation, strategic-account recovery, retention, and growth. I develop account priorities, outreach approaches, CRM routines, and deal plans, and use AI-enabled tools to support research and sales productivity.

At Lightpath, I rebuilt healthcare customer relationships and expanded hospital revenue from approximately $175K to more than $1.6M monthly. Earlier, I increased Spectrum Enterprise healthcare team revenue 38% in the first year and expanded Bell Canada strategic-account revenue 22% in year one and 30% by year two.

Experience

Work history, roles, and key accomplishments

TP
Current

Vice President of Sales

The Sales Profit

Oct 2023 - Present (3 years)

Operates as a hands-on seller and sales leader for B2B technology and services organizations, working directly with owners, executives, prospects, and customers on pipeline creation, strategic-account recovery, customer retention, account growth, proposals, negotiation, and late-stage deal support.

CE

Strategic Sales Manager, Enterprise Healthcare

Charter Communications / Spectrum Enterprise

Jul 2021 - Sep 2023 (2 years 2 months)

Led six quota-carrying sellers while remaining deeply involved in strategic pursuits across hospitals, health systems, multisite medical groups, specialty providers, and independent physician offices. Increased team revenue 38% in the first year through account prioritization, executive engagement, rigorous opportunity reviews, CRM hygiene, forecasting, and individualized coaching.

TT

Director of Enterprise Sales

TW Telecom

Nov 2012 - Jul 2015 (2 years 8 months)

Built the company's first New York enterprise sales organization; recruited and led seven direct and two indirect reports and generated $20.2M in annual revenue. Combined targeted segmentation, executive prospecting, lost-account re-engagement, account planning, and funnel management to improve qualified first appointments 40%.

LI

Director of Sales – Government, Education & Healthcare

Lightpath

Aug 2008 - Oct 2012 (4 years 2 months)

Led and transformed a sales organization serving healthcare, government, and education customers; grew annual revenue to $15.5M and earned #1 regional Director recognition. Rebuilt healthcare customer relationships and expanded hospital revenue from approximately $175K to more than $1.6M monthly.

NC

Vice President of Sales

NEON Communications

Held a leadership role in enterprise sales, contributing to the company's sales strategy and execution.

Education

Degrees, certifications, and relevant coursework

Butler University logoBU

Butler University

Coursework, Business Administration

Completed business administration coursework at Butler University.

American Management Association logoAA

American Management Association

Professional Development, Strategic Leadership

Completed strategic leadership training through the American Management Association.

Tech stack

Software and tools used professionally

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