Carol Marin-Vargas

Led a national strategic partnerships and marketing business unit, executing sales strategies for acquisition, retention, and market expansion. Coached teams to over-achieve Q3 goals by 118% and forecast Q4 goals by 114%, while building pipelines across employer, broker, and hospital accounts.

Developed and executed a national sales strategy across three channels, driving new client and revenue growth objectives. Managed RFP responses and complex employer, labor union, broker, and health system buying processes to exceed multi-million-dollar annual quotas and built sales infrastructure to improve forecasting and efficiency.

Led a national business unit by planning sales strategy, budgets, territory management, and fiscal goal setting for employers, labor unions, brokers, and health systems. Consistently exceeded targets, including 107% goal attainment in 2019 and 214% goal attainment for Q4 2020, with 168%/142%/164% goal attainment from 2021–2023.

Developed strategic marketing and sales plans to increase brand recognition and generate leads with large enterprise employers in the corporate wellness market. Targeted C-suite and procurement executives across brokers and employers, delivering over $400K in sales within the first 6 months and supporting contract and distribution recommendations with Italy headquarters leadership.

Raised brand awareness and market differentiation with targeted sales and marketing initiatives for a digital wellness start-up. Built business development and negotiated contracts with enterprise employers, brokers, IDNs, and GPOs, generating over $400K in revenue in the first half of the year while coaching a national sales team to exceed $900K in revenue.

Earned a Bachelor of Science in Mass Communications at Virginia Commonwealth University.