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Rodrigo Ferreira

@rodrigoferreira1

Loyalty & Engagement Lead at MSF – Doctors Without Borders, co-designed a donor programme contributing to €1.9M fundraising targets.

Portugal

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What I'm looking for

I work best where brand thinking, commercial discipline and customer lifecycle strategy meet, for organisations with a strong identity, clear values and a community worth building.

At MSF – Doctors Without Borders, I co-designed and built MSF Portugal’s Loyalty & Engagement programme from the ground up, strengthening donor retention, engagement and lifetime value. In its first two years, the programme contributed to exceeding €1M and €1.9M fundraising targets.

I designed retention and value-growth programmes, including an Upgrade programme with 30.3% conversion among contacted donors and a 59.75% average gift uplift. I also shaped multi-channel onboarding and nurture journeys that achieved a 44.74% open rate, with MSF Belgium adapting the digital onboarding journey.

Before MSF, I built the marketing function at Twoosk - Yelco Group, a B2B SaaS marketplace, and led brand positioning and go-to-market strategy. Earlier work at Gore & Associates (Gore-Tex), Abercrombie & Fitch and in design studios grounded my approach in the connection between brand experience and commercial execution.

Experience

Work history, roles, and key accomplishments

Current

Loyalty & Engagement Lead

Current

MSF – Doctors Without Borders

Jan 2022 - Present (4 years 8 months)

Co-designed and built MSF Portugal's Loyalty & Engagement programme from the ground up, strengthening donor retention, engagement and lifetime value within a regular-donor base of 18,000+, contributing to exceeding €1M and €1.9M fundraising targets in its first two years.

Salesforce Mailchimp CRM Loyalty Customer Journey Lifecycle Multichannel Communication Email Marketing SMS Direct Mail Data Analysis Revenue Forecasting Budget Management Agency Management

Head of Marketing

Twoosk - Yelco Group

Jan 2018 - Dec 2022 (4 years 11 months)

First marketing hire at a B2B SaaS marketplace in the telecom overstock sector. Built the marketing function from the ground up and led brand positioning, go-to-market strategy and market development across European markets.

B2B Marketing Go To Market Brand Positioning Team Leadership Budget Management SEO Content Marketing UI UX Trade Shows Partnership Building

Marketing Manager · New Business Department

BF Group

Jan 2016 - Dec 2018 (2 years 11 months)

Brand and product launch work within the New Business division of a family-owned group with +300 distribution offices across Europe and South America, transitioning from white-label distribution into proprietary brands.

Brand Identity Product Launch Point of Sale D2C E Commerce Customer Acquisition Member Get Member Agency Management Creative Direction

Visual Merchandiser

Abercrombie & Fitch

Jan 2014 - Dec 2016 (2 years 11 months)

Executed visual merchandising standards of a lifestyle retailer defined by its immersive in-store experience at the European flagship in Munich.

Visual Merchandising Floor Planning Brand Guidelines Retail Operations

Trade Marketing & Inside Sales

Gore & Associates (Gore-Tex)

Jan 2008 - Dec 2013 (5 years 11 months)

Supported trade marketing and brand activation across the Iberian premium outdoor ecosystem, working with licensee brands and specialist retail networks.

Trade Marketing Inside Sales Brand Activation POS Management Agency Briefing Event Coordination