Carolina Rocha

Founded and runs a multi-program initiative connecting education, industry, mentorship, and underrepresented talent across Portugal’s games sector. Leads program design, partner outreach, event operations, and governance for speaker programs, mentorship, school outreach, and ecosystem events.

Leads audience, community, and user-insight programs across a portfolio of digital products, turning participant input into briefs and recommendations. Manages a segmented participant network and coordinates readiness and partner selection for a major global pre-launch.

Built structured audience outreach and community operations, including recruitment, onboarding, engagement, moderation, and product-facing feedback. Developed repeatable processes to synthesize insights from interviews, surveys, product tests, playtests, social listening, and community discussions.

Led brand positioning, product messaging, launch strategy, newsletters, and community/audience development for voice-led interactive entertainment products tied to major IP. Coordinated cross-functional launches and creator/influencer campaigns, producing customer and partner communications and pitch materials.

Owned end-to-end CRM and lifecycle communications across 8+ global mobile products, building journeys for onboarding, activation, retention, reactivation, winback, monetisation, and engagement. Set up and measured campaigns using Salesforce and Optimove, including segmentation, A/B testing, and consent/deliverability quality checks.

Advised consumer-facing clients on brand positioning and digital communications, creating messaging frameworks, communication plans, content strategies, and editorial calendars. Managed multiple client workstreams and coordinated delivery with content, creative, and client teams.

Maintained editorial quality and brand consistency across high-volume product, editorial, and brand content for an international luxury fashion and technology audience. Supported publishing workflows including production, translation, categorisation quality, and edited customer-facing content for terminology, tone, structure, and brand standards.

Produced and coordinated communications in regulated and institutional settings for organizations including Caixa Geral de Depósitos, Eurovida, Banco Popular Portugal, and EGTC Galicia-Norte de Portugal. Focused on accuracy, approvals, tone, and public trust in customer and institutional communications.

Supported B2B digital marketing and account work, translating client, commercial, and technical topics into campaign plans and client-ready communications. Coordinated delivery requirements and created written materials in a client-services setting.

Supported regulated FMCG/OTC launch communications and campaign execution during the GSK and Novartis Consumer Healthcare joint venture. Contributed to consistent internal/external communication practices and helped with materials related to the Flonase Allergy Relief US prescription-to-OTC transition.

Performed journalism and editorial reporting work, including radio broadcasting, cultural trend reporting, and audience-first writing. Built research, interviewing, editing, and broadcast production habits that informed later communication and reporting work.

MBA at ISEG Executive Education in Lisbon from 2019 to 2021.

Graduate study in Communication Sciences at ISCSP from 2005 to 2010.

Erasmus program with a focus on Journalism at Universidad Complutense de Madrid from 2007 to 2008.

Art Direction study at the University of the Arts London (years not specified).

Google Ads & Digital Marketing study at Universidade Nova de Lisboa (years not specified).