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Marian Martins

@mariana_b_martins

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Senior GTM & Growth Marketing leader building full-funnel systems that drive measurable revenue outcomes.

Portugal

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What I'm looking for

I’m looking for a role where I can own full-funnel GTM and growth—combining strategic positioning with hands-on paid media, content, CRO, and measurable revenue outcomes—ideally with ambitious brands and a fast, execution-first culture.

I’m a Senior GTM & Growth Marketing Strategist with 15+ years’ experience driving market entry, demand generation, and revenue growth for scale-ups and global brands. I combine high-level strategy with hands-on execution across paid media, content, and brand to build full-funnel marketing systems tied to measurable business outcomes.

I’ve led integrated, performance-driven programs across industries—architecting conversion-focused acquisition and optimisation frameworks, improving engagement, and increasing qualified leads. In recent roles, I supported content systems that eliminated publishing gaps, repurposed content for reach, and delivered meaningful growth in shares, engagement, and conversion.

As a Founder & Digital Marketing Director, I’ve founded and scaled a marketing consultancy focused on end-to-end strategy across brand, growth, and acquisition. I unify fragmented marketing efforts into cohesive, performance-driven systems—grounded in market research, buyer personas, and CRO—so strategy becomes repeatable execution.

Trusted for high-impact projects requiring strategic clarity, speed of execution, and measurable results, I’m now delivering go-to-market strategy at product-launch level and managing remote, full-funnel ecosystems across channels like content, SEO, social, influencer, email, and paid media. I’m consistently hands-on: from positioning and messaging to campaign structure, creative testing, and optimisation.

Experience

Work history, roles, and key accomplishments

Current

Founder & Digital Marketing Director

Current

Saltseo Marketing Consultancy

Jan 2024 - Present (2 years 5 months)

Founded and scaled a marketing consultancy providing end-to-end strategy across brand, growth, and acquisition. Built performance-driven systems to unify client marketing efforts and focus on lead generation, brand positioning, and measurable growth outcomes.

Marketing Strategy Growth Marketing Lead Generation Positioning Funnel Optimization Performance Analytics CRM Market Research

Content Marketing Manager

New Frontiers in Learning

Sep 2024 - Sep 2025 (1 year)

Led content strategy across digital channels, delivering 100+ branded assets and 50+ videos, increasing content shares by 50% and HubSpot Academy engagement by 35%. Built a scalable content system to eliminate publishing gaps and ensure consistent output across platforms.

Content Strategy Content Marketing Video Production SEO Optimization Social Media Email Marketing HubSpot Digital Asset Management

Marketing Strategist Expert

Weber Shandwick East Africa

Sep 2024 - Sep 2025 (1 year)

Developed and executed go-to-market strategy, increasing qualified leads by 15% within the first quarter. Designed full-funnel course launch strategy, achieving 85% student retention for initial programmes and improving conversion rates by 22% through audience segmentation and content optimization.

Go To Market Strategy Market Research Content Marketing Copywriting Social Media Strategy Email Marketing CRO Market Segmentation

Paid Social & Market Entry Strategist

iWatch Canada

Jun 2024 - Aug 2024 (2 months)

Led an Instagram-first go-to-market strategy for the Canadian launch to drive early-stage acquisition and brand awareness. Designed and executed audience targeting and creative testing to support market entry goals.

Go To Market Strategy Paid Social Meta Ads Audience Targeting Creative Testing Brand Messaging Acquisition Marketing Campaign Optimization

Senior Marketing Manager

Busy Bees Childcare

Jan 2017 - Jan 2022 (5 years)

Led marketing for a 16-nursery group and launched 4 new sites, reaching 85% occupancy within 6 months and increasing overall occupancy by 15%. Grew social community by 40% and engagement by 25%, increased organic website traffic by 35% via SEO, and improved lead-to-enrolment conversion by 20%.

SEO Content Marketing Social Media Strategy Funnel Optimization Lead Generation Conversion Rate Optimization (CRO)Partnership Marketing Performance Tracking

Senior Digital Marketing Manager

Medacs Global Group

Delivered integrated candidate acquisition campaigns, increasing qualified applicants by 25% annually. Managed multi-channel PPC campaigns to improve engagement by 30%, reduce acquisition costs by 15%, and implemented automation workflows to increase candidate engagement by 40%.

PPC Paid Media Management Conversion Rate Optimization (CRO)Workflows SEO Analytics CRM Campaign Optimization