Vera Arandas

I work with businesses to build and optimise customer journeys that increase engagement, retention and revenue.
I support teams across:
• CRM & Lifecycle Strategy
• Marketing Automation
• Klaviyo Strategy & Optimisation
• Email Marketing
• Customer Segmentation & Personalisation
• A/B Testing & Optimisation
• CRM Reporting & Performance Analysis

I’ve worked across e-commerce, subscription, fashio

Lead CRM and lifecycle marketing strategy with a focus on customer engagement, acquisition and revenue growth.

• Define and execute CRM strategy across the customer lifecycle.
• Develop and optimise automated customer journeys and lifecycle campaigns.
• Build segmentation and personalisation strategies based on customer behaviour and lifecycle stage.
• Lead A/B testing and continuous optimisation

Led CRM and lifecycle marketing strategy for a subscription-based e-commerce business, with a focus on retention, customer engagement and revenue.

• Owned the strategic planning and execution of CRM and lifecycle marketing initiatives.
• Led retention journeys across Email, SMS and Push, optimising communication throughout the customer lifecycle.
• Managed the CRM team, supporting strategic devel

Responsible for the development and optimisation of CRM and lifecycle marketing initiatives, with a focus on customer retention and engagement.

• Planned and executed lifecycle campaigns across Email, SMS and Push.
• Developed and optimised automated customer journeys in Klaviyo.
• Built customer segments based on lifecycle stage, behaviour and engagement.
• Analysed customer journey and retentio

Worked across CRM and lifecycle marketing, supporting the development and execution of customer communications throughout the customer journey.

• Planned and executed CRM campaigns across Email, SMS and Push.
• Supported the development and optimisation of automated customer journeys.
• Created customer segments based on behaviour, engagement and lifecycle stage.
• Monitored campaign performance

Led customer communication and digital content strategies across 24 international markets.

• Led email marketing strategy across newsletters, transactional communications and lifecycle flows.
• Coordinated social media strategy and execution across Facebook, Instagram and TikTok.
• Developed and managed influencer marketing strategies.
• Coordinated web copywriting and localisation across multipl

Responsible for email marketing strategy and customer communications across 24 international markets.

• Developed and managed email marketing strategies across newsletters, transactional communications and lifecycle flows.
• Planned and executed campaigns across multiple markets and customer segments.
• Coordinated web copywriting and translations to ensure consistent brand communication.
• Analy

Responsible for paid media strategy and digital campaign performance across multiple channels.

• Developed and executed paid media plans aligned with commercial and marketing objectives.
• Supported the launch of new products and promotional campaigns across digital channels.
• Managed relationships with external partners, including agencies and affiliates.
• Analysed campaign performance and ide

Responsible for email and SMS marketing strategy, supporting customer engagement and commercial objectives.

• Developed and executed one-to-one marketing strategies across email and SMS.
• Planned and managed campaigns supporting product launches and promotional initiatives.
• Analysed campaign performance and identified opportunities for optimisation.
• Conducted ongoing benchmarking and explore

Worked across digital marketing and e-commerce, supporting brand growth and revenue growth across multiple channels.

• Developed and implemented digital marketing strategies across website, social media, email, SMS and paid media.
• Supported digital campaigns, product launches and promotional initiatives.
• Monitored digital channel KPIs and identified opportunities for improvement.
• Developed

Responsible for the development and execution of the company's digital marketing strategy.

• Planned and executed digital marketing campaigns across email, social media and paid media.
• Managed the company's social media presence and digital content.
• Supported e-commerce management, including website content, structure and product management.
• Worked closely with the sales team to support com

Combined digital marketing, e-commerce, graphic design and footwear design within a fashion and footwear business.

Digital Marketing & E-commerce
• Developed and supported the company's marketing and digital marketing strategy.
• Managed social media, content creation, email marketing and digital campaigns.
• Managed e-commerce content and product updates through Magento.
• Analysed digital perfo

Issued Jul 2024

Issued Jun 2022

Issued Feb 2022

Issued Jan 2022

Issued Jul 2020

Digital Marketing strategy with a focus on:
• Email Marketing & CRM
• Digital Strategy
• Metrics & Analytics
• SEO & SEM
• Social Media Marketing
• Websites & Digital Platforms

Issued May 2018

Issued Feb 2018

Issued Apr 2017

Issued Mar 2016

Issued Feb 2016

The course covered the intersection of fashion, marketing and communication, including:
• Marketing & communication
• Market segmentation & marketing strategy
• Consumer behaviour & fashion trends
• Brand positioning & communication
• Fashion & accessories design
• Product development & materials

Issued Nov 2014

Issued Nov 2014

Issued Nov 2014

Issued Nov 2014

Issued Nov 2014

Studied a broad range of visual arts, including drawing, painting, sculpture, printmaking, conceptual and installation art, craft and graphic design.