Open to opportunities

Lis Ferreira

@lisferreira

Message

I build and ship integrated B2B marketing campaigns for fintech, cybersecurity, and banking software.

Portugal

Message

What I'm looking for

I'm looking for hands-on integrated marketing work where I can own calendars, campaigns, messaging, and go-to-market execution for technical B2B audiences, while maintaining a high quality bar across internal teams and external partners.

I've spent 13+ years personally building and shipping campaigns, content, and go-to-market work for technical B2B audiences in fintech, cybersecurity, and banking software.

As an independent Senior Marketing Consultant, I run client calendars end to end—from research and offer rewrites to site copy, campaigns, and conversion funnels. I rebuilt inbound from near zero for a fintech client and grew a consumer brand to 4,500 followers and 1,000 subscribers in six months.

At ITSector, I led day-to-day execution for an eight-person team and an EUR 800K budget, brought creative production in-house, and cut around EUR 60K in agency spend. I also owned the full campaign build for the company’s Canadian market entry.

Earlier, I helped build ebankIT’s marketing from scratch as a founding-team hire and shipped some of Europe’s first fintech product launches, including an early Apple Watch banking app. At DDB Berlin, I built The Uncensored Playlist end to end, earning a Titanium Lion and 50+ international awards.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Consultant

Current

Own Consultancy

Mar 2022 - Present (4 years 6 months)

Built and shipped go-to-market work for founder-led clients, managing multiple calendars and campaigns in parallel. Rebuilt inbound for a fintech client and grew a consumer brand to 4,500 followers and 1,000 subscribers in six months.

Multichannel Campaign Management Content Production Funnel Building Vendor Management AI Assisted Drafting Tools Claude ChatGpt LLM workflows

Head of Innovation & Marketing

ITSector

Feb 2020 - Jan 2022 (1 year 11 months)

Owned day-to-day execution for an 8-person team and EUR 800K budget, reporting to the COO. Brought creative production in-house, cutting around EUR 60K in agency spend, and led market entry into Canada for a banking audience.

Campaign Management Brief Writing Quality Control Agency Management Budget Management Market Entry B2B Marketing

Innovation & Marketing Lead

ITSector

Jan 2018 - Feb 2020 (2 years 1 month)

Translated technical banking requirements into shipped marketing assets for B2B clients, working hands-on alongside product and engineering.

B2B Marketing Technical Translation Product Marketing

Art Director

DDB

Jan 2017 - Dec 2017 (11 months)

Personally built and shipped the concept for The Uncensored Playlist end to end, which won a Titanium Lion and 50+ international awards.

Art Direction Concept Development Creative Direction

Head of Marketing & Communications

ebankIT

Feb 2014 - Jan 2016 (1 year 11 months)

Founding-team hire at an early-stage startup, owning marketing execution solo and then with a team of 5. Built positioning and go-to-market from scratch as the company scaled from ~15 to ~80 people, and shipped some of Europe's first fintech product launches.

Marketing Leadership Go To Market Strategy Team Management Product Launch Apple Watch Banking App