Open to opportunities

Joana Costa

@joanacosta

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Senior Marketing Manager with a passion for innovative strategies.

Portugal

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What I'm looking for

I seek a role that fosters innovation and allows me to lead impactful marketing strategies.

As a Senior Marketing Manager with extensive experience in both B2B and B2C channels, I have honed my skills in service and product marketing across various sectors, particularly in the food industry. Currently, I serve as the Chief Marketing Officer at Better Foods Group, where I develop growth plans and oversee the marketing department's operating budget. My dynamic nature and strong organizational skills have enabled me to thrive in environments that value adaptability and innovation.

Throughout my career, I have successfully implemented online and offline marketing strategies, managed cross-cutting projects like ESG initiatives, and collaborated closely with sales and operations teams to ensure effective execution of marketing plans. My previous roles, including Marketing Director at Nbrand and Marketing Manager at Amorim Cork Composites, have equipped me with a robust understanding of brand management and digital marketing tools, including HubSpot and Google Analytics. I am passionate about integrating sustainability practices into marketing initiatives and am always eager to explore new adventures.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Better Foods Group

Jan 2023 - Present (2 years 4 months)

As a Senior Marketing Manager, I develop growth plans and oversee the marketing department's budget. I implement online and offline strategies for the food industry, focusing on sustainability and cross-cutting projects like ESG initiatives.

B2B Marketing B2C Marketing Budget Management Digital Marketing ESG Integration Strategic Planning Brand Management Team Leadership Marketing Strategy Communication

Marketing Director

Nbrand

Jan 2020 - Jan 2022 (2 years)

Responsible for developing online and offline marketing strategies for various sectors, managing annual budgets, and coordinating the marketing team to ensure successful execution of marketing plans.

Marketing Strategy Team Coordination Budget Management Event Management Brand Development Cross Functional Collaboration Digital Marketing Communication Project Management Sales Support

Marketing Manager

Amorim Cork Composites

Apr 2019 - Jan 2020 (9 months)

Developed and implemented the marketing plan for the Construction cluster, collaborating with international sales teams and managing relationships with communication agencies. Launched the Corkeen brand and monitored digital marketing campaigns.

Brand Management Digital Marketing Collaboration Campaign Management Communication Project Management Marketing Strategy Event Coordination SEO CRM

Marketing Specialist

MDS Group

Apr 2006 - Apr 2019 (12 years 11 months)

Supported the development of annual marketing plans, managed relationships with communication agencies, and coordinated events and trade fairs. Focused on in-store product management and corporate communication.