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Ana Rodrigues

@anarodrigues5

Co-founder and Head of Marketing at 1º Direito, where I built a subscription platform serving 570+ customers with ready-to-use content for real estate agents.

Portugal

Message

At 1º Direito, I built and run a subscription platform offering ready-to-use marketing content for real estate agents in Portugal. I defined its positioning, value proposition, offer and subscription model, and write most of the content for members.

I planned and ran 10 launch campaigns built around masterclasses and webinars, covering lead generation, landing pages, Meta Ads and email sequences. The largest drew 536 registrations, and over 90% of live attendees stayed to the end.

At KW Flash Algarve, I owned the agency’s marketing and communication plan, including brand, content, digital channels, events and lead generation. I also built a recruitment lead generation strategy and managed content across social media, the blog and newsletter.

Earlier, I managed marketing and product portfolios across food distribution, bakery ingredients, dairy and digital advertising. At Lactogal, I repositioned the Mimosa cream range, gaining 2 percentage points of market share in a declining category.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Head of Marketing

Current

1º Direito

Feb 2022 - Present (4 years 8 months)

Built and ran a subscription platform for real estate agents, covering strategy, content, campaigns, and operations. Defined positioning, offer, and subscription model, and managed digital tools and AI workflows.

Marketing Strategy Content Creation Email Marketing Meta Ads Webinars Lead Generation AI Canva Notion Metricool ManyChat Zapier Systeme.Io Hotmart Membership.Io

Marketing Manager

KW Flash Algarve

Sep 2021 - Aug 2023 (1 year 11 months)

Owned the marketing and communication plan for a Keller Williams franchise, covering brand, content, digital channels, events, and lead generation. Built a lead generation strategy for agent recruitment and coordinated suppliers.

Marketing Strategy Lead Generation Content Creation Social Media Email Marketing Project Management

Account Manager

NUTS Branding

Sep 2020 - Aug 2021 (11 months)

Managed clients in real estate, tourism, and wine, from identifying needs to writing content and coordinating communication, social media, and website projects with design and production teams.

Client Management Content Writing Social Media Project Coordination

Real Estate Agent

KW Flash Algarve

Oct 2019 - Aug 2020 (10 months)

Built a real estate brokerage on a personal brand and communication strategy, including sales materials, content, digital campaigns, a contact database, and email marketing.

Real Estate Personal Branding Digital Marketing Email Marketing

Marketing Manager

Aviludo

Apr 2017 - Oct 2019 (2 years 6 months)

Set up the marketing function and owned the marketing plan for a food distribution company, working with the Board, Sales, and Purchasing. Managed campaigns, advertising, website, email marketing, and sales support materials.

Marketing Strategy Campaign Management Advertising Email Marketing Event Management

Check-in and Passenger Services

Faro Airport

Mar 2016 - Mar 2017 (1 year)

Performed flight check-in and arrivals for eight months, followed by work on the early stage of a tourism experiences project in the Algarve.

Customer Service Check in Arrivals

Marketing Manager

GB Plange

Nov 2010 - Jul 2013 (2 years 8 months)

Managed marketing and the B2B product portfolio for Portugal, including the marketing plan and budget, launches, and sales tools. Led the rebrand of the Pastry range with a new premium line developed with Macphie.

Marketing Strategy Product Portfolio Management Brand Management B2B Marketing

Product Manager

Páginas Amarelas Online

Jun 2008 - Jun 2009 (1 year)

Developed digital advertising products for small businesses, including offer and pricing. Helped build a data-driven tool to estimate leads and ROI, and trained the sales team.

Product Management Digital Advertising Pricing Data Analysis Training

Product Manager

Lactogal

Nov 2003 - Dec 2007 (4 years 1 month)

Managed milk, cheese, butter, and cream products, covering market analysis, planning, product development, launch, pricing, packaging, and communication. Repositioned the Mimosa cream range, gaining 2 percentage points of market share.

Product Management Market Analysis Product Development Pricing Packaging Communication Skills

Trade Marketing Manager

Lactogal

Apr 2001 - Oct 2003 (2 years 6 months)

Part of the team that created the trade marketing function, planning in-store activity and managing a budget of around €500,000.

Trade Marketing In Store Activity Budget Management

Field Account Manager

Unicer

Jan 2000 - Jan 2001 (1 year)

Field role covering retail chain stores in the Algarve, ensuring agreements negotiated by key account managers were carried out in store, proposing promotions and in-store activity, and meeting quarterly sales targets.

Field Sales Account Management Retail Promotion