Open to opportunities

Breno User

@brenocosta

Message

Brand strategist and marketing leader driving growth through partnerships and data-driven campaigns.

Portugal

Message

What I'm looking for

I seek marketing roles where I can lead brand strategy and partnerships, drive measurable growth, work cross-functionally, and contribute to inclusive, creative teams.

I am a marketing professional with nearly 10 years of experience across iGaming, Tech, and Pharma, progressing from intern roles to brand strategist and management positions. I specialize in global partnerships, marketing management, business development, strategic branding, affiliate marketing, and advertising sales, and I leverage multilingual abilities (English, Spanish, French, Chinese, Portuguese) and an International Business background to drive cross‑market growth.

My recent achievements include delivering +3 billion campaign impressions, acquiring +48K users for affiliates, and generating €1.4M in revenue while improving paid traffic quality and compliance. I have launched products and devices to strong sell‑through results, led go‑to‑market strategies, managed large-scale advertising partnerships with top-tier partners, and improved sales and field-force effectiveness through training, process optimisation, and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Current

Brand Strategist

Current

Clever Advertising

Sep 2024 - Present (1 year 9 months)

▪ +3bi impressions in advertising campaigns this year.
▪ +48K new users for our affiliate partners.
▪ €1.4M (EUR) Revenue
Accomplishing higher-quality paid traffic performance, measured by increased lead qualification and reduced
compliance issues, by supporting UA teams with data-driven targeting, partner-aligned media controls, and continuous optimisation.

Brand Strategy Performance Marketing UA Optimization Media Buying & Compliance

Ad Partnerships Manager

Clever Advertising

Jul 2023 - Sep 2024 (1 year 2 months)

Managed scalable international advertising partnerships and negotiated contracts with top-tier partners (e.g., Tencent, Rakuten Viber), delivering campaigns impacting 20M+ people and averaging 60% ROI across markets.

Partnership Management Contract Negotiation International Business Campaign Management ROI Optimization Affiliate Marketing & Compliance Media Buying

Marketing Coordinator

Arqia

Aug 2021 - Apr 2023 (1 year 8 months)

Led go-to-market strategy and launches for 8 IoT devices and supported the development of Brazil's first IoT marketplace, improving time-to-market and sales enablement through cross-functional process optimisation.

Go To Market Product Launch Sales Enablement Cross Functional Collaboration IoT Process Optimization Training

Marketing Coordinator

Huawei

Apr 2019 - May 2021 (2 years 1 month)

Managed marketing launches for P30 Pro and P30 Lite in Brazil, achieving 100% sell-through at launch and accelerating retail performance through joint retailer initiatives and coordinated media strategies.

Product Launch Retail Marketing Agency Management Partner Management

Marketing Analyst

Ferring Pharmaceuticals

Oct 2018 - Apr 2019 (6 months)

Monitored brand performance for multiple pharmaceutical products and supported a 50+ field force, improving KPI tracking and delivering market insights through IQVIA MI training and analysis.

Pharmaceutical Marketing Market Research KPI Tracking Data Analysis Reporting

Marketing Intern

Nestlé

Sep 2017 - Oct 2018 (1 year 1 month)

Supported launch of NESTONUTRI and developed CLM materials for NAN, improving brand consistency and campaign delivery while supporting a 200+ field force.

CLM Campaign Execution Retail Marketing

Business Development Intern

Siemens

Jan 2017 - Aug 2017 (7 months)

Supported procurement and supplier management for major infrastructure bids (São Paulo Line 4 and CPTM Line 9), improving procurement workflows and data governance via SAP and finance collaboration.

Business Development Procurement Supplier Management SAP Data Governance & Compliance Budget Oversight Process Improvement

Marketing Intern

Afro-Brazilian Chamber of Commerce

Jan 2016 - Dec 2016 (11 months)

Represented the chamber at diplomatic events and managed partnerships with Brazilian firms to support exports to African markets, facilitating stakeholder engagement and translation at high-level summits.

Stakeholder Management International Trade Partnership Development Translation Export Facilitation