Mariana Lamas

Defined marketing strategy and growth priorities across B2B and B2C segments, aligning acquisition initiatives with business objectives. Oversaw full-funnel performance, channel strategy, campaign planning, and cross-functional alignment with Sales and Operations.

Led multi-channel campaigns to attract, engage and convert target audiences into qualified leads. Coordinated content marketing, email campaigns, landing pages and lead nurturing initiatives, leveraging CRM and marketing automation to improve funnel performance.

Developed and executed marketing and communication initiatives for startup acceleration and innovation programmes, including Protechting, Discoveries and Pier25. Created campaign content and communication assets to support programme awareness, audience engagement and stakeholder outreach.

Executed digital marketing campaigns across email, content and social media, managing campaign assets, audience segmentation, automation workflows and landing page optimisation. Monitored campaign performance and engagement metrics to identify opportunities for conversion improvement.

Led the communication department, launched and scaled the brand, and oversaw management, marketing strategy, content production and analytics. Developed digital, paid and content initiatives to raise awareness and drive pipeline growth.

Provided freelance marketing services, likely including content creation, campaign management, and digital marketing support.

Led people and logistics functions for the NGO, overseeing team coordination and operational planning.

Supported marketing strategy and implementation for Portugal, Spain and Brazil markets. Collaborated with product, sales, customer success and operations teams to build the client funnel and generate leads.

Led design initiatives for the NGO, creating visual assets and ensuring brand consistency.

Led marketing and design for TEDxULisboa, overseeing promotional campaigns and visual identity.

Contributed to design and innovation initiatives for TEDxULisboa, supporting event branding and creative development.

Designed brand identities and multimedia content for clients, ensuring visual consistency across platforms.

Specialization in Digital Marketing.

Master's degree in Design & Advertising.

Bachelor's degree in Audiovisual & Multimedia.