Rocio Londero

Managed nonprofit paid and organic social, and Google Ad Grant. Delivered measurable growth, including 35.56% CTR / $0.03 CPC for a paid Meta campaign and scaling a Grant account from $1.32K to $8.01K in spend and 90 to 729 clicks.

Developed the MVP product strategy and category structure based on market and competitor analysis. Developed initial Google Ads and Meta Ads strategies, informed by search demand, audience opportunities, and competitive insights.

Turned an almost zero-conversion tracking baseline into 150+ conversions in one month through Google Ads campaign setup, optimization, and conversion tracking improvements. Achieved 10.71% CTR shortly after Search campaign launch and reached 2nd auction position against key competitors.

Led integrated digital marketing strategy across social, YouTube, and Google Business to strengthen brand visibility and lead generation. Managed content and marketing execution, coordinating external partners and producing the company's first printed marketing materials for a major industry convention.

Managed 100+ Google & Microsoft Ads campaigns across the US, DACH, UK, and ROW. Drove PPC efficiency through campaign restructuring, bid optimization, and Target CPA testing, increasing ROI by 75% and expanding market reach by >30%.

Increased Instagram reach by 250% and profile visits by 333% in three months through a structured content strategy and targeted Meta campaigns. Designed an email marketing automation strategy with a lead-generation funnel, audience segmentation and nurture content targeting brides aged 25–45.

Generated 30 workshop subscribers in one week on a €109 Google Ads budget, achieving 7.3% CTR and €0.22 CPC. Developed in-depth SEO, content, and audience strategies through competitor and keyword research.

Led a team of 30+ agents, overseeing daily operations, managing Salesforce escalations & social media reviews, and supporting hiring, training, & performance appraisals to meet KPIs & improve overall team performance.

Exceeded KPIs as a top sales performer, delivering product consultancy & support while managing SKU allocation, demand-based distribution, & in-store marketing initiatives to drive sales.

Activities and societies: Included capstone project, internship placement, and German language training (A2.2 level).

Completed an English-taught program covering SEO, SEM, Social Media Marketing, E-Commerce, Content Strategy, Display and Affiliate Marketing, and Analytics, including a capstone project and internship placement.

Completed foundational training in HTML, CSS, JavaScript, UX/UI design principles, and online marketing fundamentals.