Open to opportunities

Carolina Zubieta

@carolinazubieta

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Passionate marketing project manager focused on digital strategy and growth.

Argentina

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What I'm looking for

I am looking for a role that fosters innovation, teamwork, and growth opportunities.

I am a Marketing Project Manager with a strong passion for digital strategy, UX/UI, and data-driven growth. My adaptability to evolving challenges and technologies has allowed me to thrive in leading teams and optimizing campaigns. I excel in crafting outstanding customer experiences that drive engagement and loyalty.

Throughout my career, I have successfully developed and executed marketing plans that align with key performance indicators and objectives. At J&B Solutions, I led inbound and outbound marketing initiatives, improved user experiences, and managed significant Google Ads campaigns. My experience spans various industries, including healthcare and retail, where I have consistently delivered results through strategic decision-making and performance optimization.

With a Bachelor's Degree in Business and ongoing education in Data Analytics and UX/UI Design, I am committed to continuous learning and professional growth. I am eager to leverage my skills in a dynamic environment that values innovation and customer-centric approaches.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

J&B Solutions

Jan 2018 - Present (7 years 6 months)

Developed marketing plans and achieved KPI & OKR analysis each trimester. Led inbound and outbound marketing, UX/UI design, and customer success, driving lead generation and improving NPS. Managed Google Ads campaigns with a $1,000 monthly budget and improved UX/UI for websites.

Digital Marketing Google Ads UX UI Design Data Analysis Team Leadership Content Strategy Customer Success Performance Optimization Campaign Management B2B Marketing

Marketing Manager

Vanydan

Jan 2016 - Feb 2016 (1 month)

Led digital advertising, sales support, branding, and public media campaigns. Developed customer loyalty strategies to increase retention and approved product catalog designs.

Digital Advertising Branding Customer Retention Sales Support Marketing Strategy Public Media Campaigns Retention

Marketing Manager

Bristol Medicine

Mar 2014 - Jan 2015 (10 months)

Launched two new products and managed a Google Ads specialist for performance optimization. Coordinated brand positioning events and led the Customer Retention & Loyalty Department.

Product Launch Google Ads Product Positioning Customer Retention Loyalty Programs Event Coordination Marketing Strategy Team Management

Marketing & Training Coordinator

SGS Group

Jun 2008 - Apr 2013 (4 years 10 months)

Managed marketing strategies across Argentina, Uruguay, and Paraguay. Developed webinars for lead generation and implemented training courses for internal auditors focused on quality certification.

Marketing Strategy Lead Generation Cross Country Marketing