Santiago Schvartz

Manage strategy and execution of multi-platform paid campaigns (Search, Social, Display) for major clients, leading a team of specialists and improving campaign performance against client KPIs. Advanced from junior to senior roles while owning tracking, reporting, and cross-functional planning.

Planned and executed performance and brandformance campaigns for Selina Hotel, optimizing funnels and audience targeting to improve lead generation and retention across paid channels. Delivered performance reports and tracking implementation.

Managed social media and paid advertising focused on member acquisition and retention, running Google and social campaigns and improving community engagement. Transitioned from administrative tasks to full ownership of ads and performance metrics.

Managed day-to-day coworking operations and guest relations during a seasonal Work & Travel placement, organizing networking events and supporting international remote professionals. Strengthened customer service and communication skills in an English-speaking environment.

Completed Community Manager and Advertising, Paid Media, and Growth Marketing courses from March 2021 to December 2021.

Associate Degree in Communication and Digital Marketing completed between March 2020 and December 2021.