Simon Nuñez

I’m a results-driven Digital Marketing Specialist with 2+ years managing paid media campaigns focused on performance and measurable growth. I optimize Meta Ads and Google Ads using audience segmentation, conversion funnel analysis, and continuous A/B testing to improve outcomes across the full journey.

In my most recent role, I managed Google Ads campaigns delivering 1,145+ conversions and 281,000+ impressions in 12 months, achieving a CPA of USD 12.52 on a total budget of USD 14,300+. I scaled conversions from 21 to 307 in five months through bid strategy optimization, audience refinement, and creative/performance testing—while increasing monthly ad spend from ~USD 311 to ~USD 2,776 and maintaining CPA under USD 10 during peak performance.

I’m highly KPI-focused, leveraging ROAS, CPA, CTR, and CPC to guide decisions and reporting. I’ve also supported B2B lead generation through email marketing outreach and contributed to executive-level performance reporting as a project auditor, reinforcing my commitment to data clarity, stakeholder alignment, and actionable insights.