Open to opportunities

Johanna User

@johannauser

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Marketing Specialist with 8+ years skilled in performance, team leadership, and business growth

Argentina

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my marketing expertise to drive growth and innovation.

I am a Digital Marketing Specialist with over 8 years of experience in both B2B and B2C marketing across LATAM markets. My expertise lies in leading cross-functional teams, optimizing performance campaigns, and driving lead generation initiatives. I have a proven track record in designing and executing multi-channel digital campaigns, optimizing user journeys, and managing content strategies that align with brand positioning.

In my most recent role as Mkt/Comms & Performance Manager at Digital House, I led a multidisciplinary team of 10 professionals, successfully increasing lead generation by 30% through strategic marketing plans. I managed advertising budgets of up to USD 3M annually, achieving a 60% improvement in CTR. My ability to analyze campaign metrics consistently allows me to adjust strategies and exceed KPIs, driving significant ROI for the company.

Throughout my career, I have partnered with SMEs and startups to define and execute comprehensive marketing campaigns, improving conversion rates through detailed audits of user funnels. I am passionate about creating innovative marketing solutions and ensuring consistent brand messaging across various platforms.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consulting

Current

Freelance

Mar 2014 - Present (11 years 3 months)

Partnered with SMEs and startups to define and execute 360° marketing campaigns and lead generation strategies. Conducted audits to optimize user funnels and developed innovative marketing solutions for various industries.

Lead Generation Marketing Strategy B2B Marketing SaaS Marketing Campaign Execution Data Analysis Conversion Rate Optimization

Mkt/Comms & Performance Manager

Digital House

Jan 2020 - Jan 2025 (5 years)

Led a multidisciplinary team of 10 professionals in marketing, performance, and communications. Designed and implemented marketing plans that increased lead generation by 30% and managed advertising budgets of up to USD 3M annually, achieving a 60% improvement in CTR.

Marketing Strategy Performance Data Analytics Lead Generation SEO CRO Team Leadership Budget Management Campaign Analysis

Social Media Manager / Account Head

T-Contacta BPO

Oct 2010 - Feb 2014 (3 years 4 months)

Oversaw marketing and content strategies for over 50 clients, leading a team of community managers and designers. Focused on elevating engagement and ensuring consistent brand messaging.

Social Media Strategy Content Management Team Leadership Client Engagement Marketing Strategy Community Management Team Coordination

Education

Degrees, certifications, and relevant coursework

Central University

Postgraduate Certificate, Digital Marketing

2015 - 2016

Completed a postgraduate certificate in Digital Marketing Management, focusing on advanced marketing strategies and digital tools to enhance marketing performance.

Fermín Toro University

Bachelor's Degree, Communications

2008 - 2012

Earned a Bachelor's degree in Communications, covering various aspects of media, communication theories, and practical applications in marketing and public relations.