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Rituraj Sarma

@riturajsarma

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Senior product marketing and growth leader driving data-informed GTM strategies.

India

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What I'm looking for

I seek a senior marketing/product role where I can lead GTM strategy, drive data-informed growth, collaborate cross-functionally and scale automation and content systems.

I am a seasoned marketing and product professional with 15+ years of experience across product marketing, digital marketing, sales enablement, business analysis and customer success. I bridge product, engineering and commercial teams to align strategy and execution.

In my recent role as Senior Manager Marketing at Citibank, I designed comprehensive marketing strategies, led product positioning, author user stories and developed automation for social media management using make.com. I supervised paid social and search campaigns and aligned cross-functional teams to deliver measurable outcomes.

Previously at HighRadius, Tech Variable, ABZOOBA and Zaloni I built marketing funnels, implemented automation, executed SEO and paid campaigns, created content libraries and supported GTM motions across APAC, NAM and EMEA. I have hands-on experience with CRM integrations (Salesforce, Pardot), marketing automation and agile delivery of EPICs and user stories.

I am committed to data-driven decision making, effective stakeholder communication and continuous learning (Design Thinking, Generative AI, No-code web tools). I have been recognised with internal awards such as Star Team and High Flyer of the Quarter.

Experience

Work history, roles, and key accomplishments

Senior Manager Marketing

Citibank

Nov 2022 - Jun 2024 (1 year 7 months)

Designed comprehensive marketing strategies and automation workflows to improve campaign effectiveness, led product positioning and email drip and paid search campaigns, and aligned cross-functional teams to deliver content and social automation.

Marketing Strategy Marketing Automation Email Marketing Paid Search Paid Social Content Strategy SEO Team Leadership

Product Marketing Manager

HighRadius

Nov 2020 - Oct 2022 (1 year 11 months)

Spearheaded funnel building and marketing automation, created a Smart Content Library that halved search time, executed SEO and integrated campaigns, and collaborated with product and sales to drive APAC go-to-market efforts.

Funnel Optimization Marketing Automation SEO GTM Strategy Content Management Salesforce Pardot Campaign Management

Digital Marketer

Tech Variable

Apr 2020 - Sep 2020 (5 months)

Led email and Google paid campaigns improving CPA, created pillar content and 25 conversion-focused assets, implemented SEO, and acted as liaison between engineering and marketing for PR and product messaging.

Email Marketing Google Ads SEO Content Strategy PR Analytics Campaign Management

Digital Marketing Lead

Abzooba

Aug 2018 - Mar 2020 (1 year 7 months)

Managed digital marketing and paid campaigns for conversions, designed GTM strategies for NAM and EMEA, produced whitepapers and landing pages, and built Salesforce reports to improve sales-marketing parity.

GTM Strategy Paid Marketing Content Creation Sales Enablement Salesforce Data Analysis Lead Nurturing

Digital Marketing Specialist

Zaloni

Mar 2015 - Jun 2018 (3 years 3 months)

Executed content and paid campaigns, managed CRM integrations between HubSpot/Marketo and Salesforce, performed data analysis in Big Data/Hadoop domain, and generated MQLs with a 12% conversion to SQLs.

HubSpot Marketo Salesforce Google Ads SEO Data Analysis Lead Generation Reporting

Marketing & Product Analyst

Aircel Pvt Ltd

Oct 2008 - Mar 2015 (6 years 5 months)

Conducted usage and revenue data analysis, managed product tariff categories, developed Excel macros for reporting and visualization, and ran marketing campaigns to drive revenue and retention.

Data Analysis Excel Macros Revenue Management Product Management Campaign Management Reporting