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NS@nithinsubbaiah
Strategic B2B SaaS marketer driving growth and product-market fit.
IndiaI am a marketing professional with an MBA and over two years of hands-on experience in B2B SaaS branding, growth marketing, go-to-market planning, and product marketing management. I have led market research, competitive benchmarking, audience segmentation, and full-funnel campaigns that increased MQLs by 45% and drove significant traffic and conversions across multiple regions.
I excel at crafting messaging frameworks, building funnel-driven content strategies, and optimizing paid and outbound channels to improve engagement and conversions. I collaborate cross-functionally to align UX, product, and sales goals, and I have a track record of delivering measurable business impact through strategic planning and execution.
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Work history, roles, and key accomplishments
Pangolin Marketing
May 2024 - Present (1 year 6 months)
Planned and executed GTM strategies and full-funnel campaigns for 4+ B2B brands across India, Europe and the USA, driving a 45% increase in MQLs and 50% higher social engagement. Optimized paid and demand-gen channels to boost landing page views 25–30% and priority conversions 40%.
Tricon Infotech Pvt Ltd
Oct 2022 - Apr 2023 (6 months)
Executed targeted marketing and email campaigns for a SaaS payroll product, contributing to closing 8 B2B deals in 5 months and increasing website traffic by 35% through collateral and social campaigns. Supported lead generation and sales pipeline growth.
Degrees, certifications, and relevant coursework
Master of Business Administration, Marketing
2020 - 2022
Activities and societies: Digital Marketing value-added course (40 hrs), organizational study on Aptra Technologies; led a team of 11.
Completed a Master of Business Administration in Marketing with coursework and projects focused on digital marketing, go-to-market strategy, and product marketing.
Bachelor of Commerce, Commerce
2017 - 2020
Completed a Bachelor of Commerce program with foundational studies in commerce and business subjects supporting a career in marketing and sales.
Software and tools used professionally
IndiaYou can contact Nithin and 90k+ other talented remote workers on Himalayas.
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