Open to opportunities

Nithin Subbaiah

@nithinsubbaiah

Message

Strategic B2B SaaS marketer driving growth and product-market fit.

India

Message

What I'm looking for

I seek a growth-oriented B2B SaaS marketing role focused on GTM strategy, product marketing, and measurable impact with collaborative, cross-functional teams and opportunities for professional growth.

I am a marketing professional with an MBA and over two years of hands-on experience in B2B SaaS branding, growth marketing, go-to-market planning, and product marketing management. I have led market research, competitive benchmarking, audience segmentation, and full-funnel campaigns that increased MQLs by 45% and drove significant traffic and conversions across multiple regions.

I excel at crafting messaging frameworks, building funnel-driven content strategies, and optimizing paid and outbound channels to improve engagement and conversions. I collaborate cross-functionally to align UX, product, and sales goals, and I have a track record of delivering measurable business impact through strategic planning and execution.

Experience

Work history, roles, and key accomplishments

Current

Marketing Associate

Current

Pangolin Marketing

May 2024 - Present (1 year 7 months)

Planned and executed GTM strategies and full-funnel campaigns for 4+ B2B brands across India, Europe and the USA, driving a 45% increase in MQLs and 50% higher social engagement. Optimized paid and demand-gen channels to boost landing page views 25–30% and priority conversions 40%.

GTM Strategy B2B Marketing Demand Generation Email Automation Meta Ads Google Ads Funnel Optimization Analytics Content Strategy

Marketing and Sales (BD)

Tricon Infotech Pvt Ltd

Oct 2022 - Apr 2023 (6 months)

Executed targeted marketing and email campaigns for a SaaS payroll product, contributing to closing 8 B2B deals in 5 months and increasing website traffic by 35% through collateral and social campaigns. Supported lead generation and sales pipeline growth.

Lead Generation B2B Sales Email Marketing Pipeline Development Content Creation Market Research CRM Sales Enablement

Education

Degrees, certifications, and relevant coursework

Sahyadri College of Engineering and Management

Master of Business Administration, Marketing

2020 - 2022

Activities and societies: Digital Marketing value-added course (40 hrs), organizational study on Aptra Technologies; led a team of 11.

Completed a Master of Business Administration in Marketing with coursework and projects focused on digital marketing, go-to-market strategy, and product marketing.