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Deepu Mohandas

@deepumohandas

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Product marketing and growth leader driving user acquisition, remarketing, and revenue optimization.

India

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What I'm looking for

I am looking for a growth/product-marketing role where I can lead data-driven user acquisition and retention programs, launch product features, and scale revenue while collaborating across product, data and engineering.

I am a product marketing and growth leader with proven experience scaling remarketing channels, optimizing funnels, and improving unit economics for consumer apps. At Games24x7 I established WhatsApp as a core growth channel, drove significant CAC reductions, and improved LTV through segmentation and experimentation.

I combine product thinking, data-driven experimentation and cross-functional leadership to launch features and improve user journeys — delivering measurable uplifts in conversion, retention and revenue. I have managed multi-crore UA and remarketing budgets, built DS-driven personalization models, and led GTM for new game formats.

Earlier I led credit, compliance and branch strategy at Canara Bank, driving portfolio growth, NPA reduction and digital adoption. I hold a PGDM in Marketing & Strategy from MDI Gurgaon and technical grounding from a B.Tech in Mechanical Engineering.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Games24x7

May 2023 - Present (2 years 4 months)

Led product marketing and remarketing channels, scaling WhatsApp conversions 4.5x, reducing CAC by 50% and improving LTV by 10%, while increasing remarketing share from 5% to 15% and driving 15% revenue growth.

User Acquisition CRM Remarketing Funnel Optimization A B Testing Appsflyer SQL Databricks Cohort Analysis

Intern

Clearstream Banking SA

Apr 2022 - Sep 2022 (5 months)

Analyzed client adoption across connectivity modules and supported cross-functional teams on product releases that informed GTM strategy.

Product Positioning Go To Market Cross Functional Collaboration Data Analysis

Manager - Credit and Compliance

Canara Bank

Aug 2017 - Aug 2021 (4 years)

Led regional credit and compliance operations, driving 28% business growth (INR 900M), expanding credit portfolio by INR 210M and reducing NPAs by 33% through early-warning and recovery measures.

Credit Risk Compliance Portfolio Management Financial Analysis KYC Stakeholder Management Team Leadership

Trainee Design Engineer

Inometrics Technology Systems Pvt Ltd

Apr 2016 - Jan 2017 (9 months)

Implemented product improvements and prototypes that reduced costs and enabled customization of engineering products.

Prototyping CAD Technical Documentation QA

Graduate Apprentice

Travancore Titanium Products Ltd

Feb 2015 - Feb 2016 (1 year)

Managed daily operations, monitored performance metrics and prepared management reports to support operational decision-making.

Operations Management Performance Monitoring Reporting Process Improvement Data Analysis

Education

Degrees, certifications, and relevant coursework

Management Development Institute, Gurgaon

Post Graduate Diploma in Management, Marketing and Strategy

2021 - 2023

Activities and societies: National Semi-Finalist & Campus Winner at VOIS Vantage 2021; Winner of Winners at ESCP Paris business simulation; Vice President, Public Relations, MDI Toastmasters Club.

Postgraduate Diploma in Management (International Business) with focus on marketing and strategy; active in competitions and led Toastmasters public relations.