Bhavya Jain

I am a Strategic Product Marketing Manager with over 5 years of experience in fintech, SaaS, and digital ecosystems. My journey has been marked by a commitment to excellence in leading go-to-market strategies and crafting compelling product narratives that resonate with target audiences. I thrive on data-driven decision-making and cross-functional collaboration, which have been pivotal in driving product awareness and aligning stakeholder interests.

Throughout my career, I have successfully orchestrated product launches and marketing campaigns that have significantly improved product understanding and adoption. At PayU, I developed clear and differentiated product narratives and created impactful go-to-market materials that were utilized across various sales and marketing channels. My role in optimizing customer journeys and enhancing conversion rates through data analytics has been instrumental in achieving business objectives.

In my previous positions, I have managed a diverse portfolio of clients and executed numerous co-branded growth campaigns, leading to substantial increases in GMV. My experience at ByteDance further honed my skills in digital marketing and customer success, where I designed prototypes and delivered tailored marketing strategies to boost adoption and retention. I am passionate about leveraging my expertise to drive impactful marketing initiatives that contribute to organizational success.